Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
권호 표지

The Economic Impact of Electronic Commerce Using Simulation Approach

시뮬레이션 기법을 이용한 전자상거래 도입에 따른 경제적 효과분석

  • 손영우 (포스코경영연구소 eBiz 연구센터) ;
  • 황규승 (고려대학교 경영대학 경영학과)
  • Published : 2003.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

Recently, many organizations in various industries have introduced e-business for the purpose of adding value to their business. But, the e-business model has not existed before and so, it is difficult to analyze clear effectiveness. It frequently does not live up to an organization's expectations. It is due to an absence of environmental changes analysis in the new model, not by a new model itself. System Dynamics(SD) may provide effective results as a tool of analysis for the new model. This research shows the analysis of the effects of a simulated e channel model, which was expanded from existing channel modeling with actual data in basic materials industries. The results show average prices increasing by auction process on the e-market and an increase in sales. So, by increasing the speed of sale revolution stock expenses are reduced. Additionally, we applied a possible scenario to the developed simulation model and investigated strategic issues to draw desirable strategies with market changes.

Keywords

References

  1. Anderson, V. and Johnson L., System Thinking Basic: From Concepts to Causal loops, Pegasus Comm., 1990
  2. Coyle, R.G., 'The Practice of system dynamics: milestones, lessons and ideas from 30 experience,' System Dynamics Review, Vol. 10, No. 4, 1998, pp. 343-365
  3. Damanpour, F., 'E-business E-commerce Evolution: Perspective and Strategy,' Managerial Finance Vol. 27, No. 7, 2001
  4. Dalton, G., 'E-Business Evolution,' Information week, Jun 2000
  5. Forrester, J.W., Industrial Dynamics, MIT Press: Cambridge, 1961
  6. Forrester, J.W., 'Market Growth as Influenced by Capital Investment,' Industrial Management Review, Vol. 9, No. 2, 1968
  7. Lyneis J.M., 'System Dynamics for Market forecasting and structural analysis,' System Dynamics Review, Vol. 16, No. 1, 2000
  8. Hope-Ross, D., 'Enterprise Management Update: E-marketplace Myths,' Article, GG-03082000, Gatner Group, 2000
  9. PricewaterhouseCoopers, Electronic Business Outlook for the new Millennium, PWC Press, 2000
  10. Richardson G. and Pugh A., Introduction to System Dynamics Modeling, Productivity Press, 1981
  11. Malone, T., Yates, J., Benjamin, R., 'Electronic Markets and Electronic Hierarchy: Effect of Information Technology on Market Structure and Corporate Strategies,' Communications of the ACM, Vol. 30, 1987
  12. Medows, D.H., Elements of the System Dynamics Method, The MIT Press, 1980
  13. Jorgen Randers and Dennis L. Meadows, 'The dynamics of solid waste generation,' Toward global equilibrium: collected papers, Cambridge, Mass., Wright-Allen Press, 1973
  14. Kim D.H., T.H. Moon, D.H. Kim, N.H. Choi and J.H. Juhn., A Study on the Interconnection Mechanism for Information and Money Flows in the Cyber Space(in Korean), ETRI Press, 1998
  15. Perlstein, L., 'Case Study: Customer Service for the Long Run,' Research Note, CS-10-6508, Gatner Group, 2000
  16. Richardson, George P., Feedback thought in social science and system theory, Univ. of Pennsylvania press, 1991
  17. Richardson, George P., 'Problem in causal loop diagrams revisited,' System Dynamics Review, Vol. 13, No. 3, 1997
  18. Senge P.M., 'The Leager's New Work: Building Learning Organizations,' Sloan Management Review, No. 32, 1990, pp. 7-23
  19. Senge P.M., The Fifth Discipline: The Art & Practice of the Learning Organization, Currency Doubleday, 1993
  20. Sterman, J., Business Dynamics: System Thinking and Modeling for a Complex World, Irwin McGraw-Hill, 2000
  21. Scardino, L., Roswell, C., 'Selecting E-business External Service Providers,' Strategic Analysis Report, R-10-1072, Gatner Group, 2000
  22. Wolstenholme, E.F., Coyle, R.G., 'The development of system dynamics as a methodology for system description and qualitative analysis,' The Journal of the Operational Research Society, Vol. 34, No. 7, 1983, pp. 569-581 https://doi.org/10.2307/2581770