참고문헌
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- 소비자학연구 v.10 no.3 전자상거래에서의 구매의도 결정영향요인에 관한 연구 김상용;박성용
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- 경영정보학연구 v.11 no.4 인터넷 쇼핑환경에서의 고객충성도에 영향을 미치는 요인에 관한 연구 안준모;이국희
- 한국전자거래(CALS/EC)학회지 v.4 no.3 인터넷 쇼핑몰의 서비스 품질이 전자상거래 성과에 미치는 영향 유일;나광윤;최혁라
- 경영학연구 v.29 no.3 웹 쇼핑몰 사이트 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시뮬레이션 접근방법 윤성준
- 마케팅연구 v.14 no.1 서비스 충성도의 결정 요인에 관한 연구 이문규
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- 경영학연구 v.26 no.2 실용적/쾌락적 쇼핑가치와 쇼핑만족 : 구조모델의 개발과 검정 이학식;김영;정주훈
- 경영학연구 v.28 no.1 점포충성도에 대한 전환장벽과 고객만족의 영향력에 관한 실증적 연구 조광행;박봉규
- 마케팅연구 v.14 no.1 고객만족 및 전환장벽이 점포애호도에 미치는 효과에 관한 연구 조광행;임채운
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