Suggested Steps for Developing Better Measures of Customer-Supplier Relationships

The purpose of this paper is to show general steps of developing better measures for the survey questionnaire. The steps introduced can be adopted by researchers in disciplines such as management, psychology, behavioral science, etc. As an exemplary case, the customer-supplier relationship is used to show suggested steps in great detail. Several suggested steps and techniques are selected after carefully reviewing the works of previous researchers such as Churchill (1979), DeVellis (1993), Dunn et al. (1994), Hayes (1994),which are explained in depth in the following sections, are: (1) specify domain of construct, (2) generate sample of items, (3) pilot study, (4) data collection, (5) assess reliability and validity.