Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
권호 표지

Design and Implementation of Product Searching System on Internet using the Association Mining and Customer's Preference

연관 마이닝과 고객 선호도 기반의 인터넷 상품 검색 시스템 설계 및 구현

  • 황현숙 (부경대학교 경영정보학과) ;
  • 어윤양 (부경대학교 경영학부)
  • Published : 2002.03.31
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Abstract

Most of searching systems used by shopping-mall provide too much information for user requirements or fail to provide appropriate items reflecting customer's preference. This paper aims to design and implement the product searching systems based on customer preference which will enable efficient product selection in the internet shopping-mall. The proposed system consists of user/provider interface, searching and model agent, data management system, and model management system. Especially, we construct the searching pattern database to support fast search using association mining method. And this system includes the customer-oriented decision model which shows the highly preferred products. Input weight value per attribute and preference level should be needed to compute priority grade of preference.

Keywords

References

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