Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
권호 표지

An Empircal Study on the Adoption of Information Appliances with a Focus on Interactive TV

정보가전의 기술 수용에 관한 실증적 연구 - 양방향 TV를 중심으로 -

  • 유효식 (연세대학교 인터넷 비즈니스 연구센터) ;
  • 최훈 (연세대학교 인터넷 비즈니스 연구센터) ;
  • 김진우 (연세대학교 경영학과)
  • Published : 2002.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

Technology adoption for information appliance, which is expected to grow rapidly in the near future, is different from other technologies in that it is mainly used in the home environment when the customers haven't experienced it before. This paper finds important variables from prior research about technology adoption and develops a measurement model that fits for the information appliance. Pretest and pilot studies for the model is conducted in order to guarantee content validity, reliability, convergent validity and discriminant validity. Finally, LISREL analysis is used for finding out the causality among variables and testing for model fitness. The results indicate that three factors that influence behavioral intention are attitude, subjective norm and perceived behavioral control. Attitude is influenced by attitudinal belief, which consists of perceived usefulness, trialability, result demonstrability, image and enjoyment. Perceived behavioral control is influenced by control belief that consists of rapid change in technology, cost and ease of use. This paper ends with implications and limitations of study results.

Keywords

References

  1. 김성수, '디지털TV' 가시청지역과 시장규모, 대한매일, 2001년 12월 14 일자, 2001
  2. 김영민, 집중조명 디지털TV (1); 프롤로그. 디지털 타임즈, 2001년 10월 25일자, 2001
  3. 김진환, 인터넷 응용기기 인기 시들, 매일경제, 2001년 9월 5일자, 2001
  4. 최양호, 텔레비전 뉴스 수용과정 분석에서 이용충족이론과 기대가치론의 통합모형분석, 한국언론학보 42-4호, 1998, pp. 220-223
  5. Adams, D.A., Nelson, R. & Todd, P.A., 'Perceived Usefulness, Ease of Use, and Usage of information Technology: A Replication,' MIS Quarterly. June 1992, pp. 227-247
  6. Ajen, I., The Theory of Planned Behavior. Organization Behavior and Human Decision Process, 1991
  7. Babin, B.J., Darden. W.R., & Griffin M., 'Work and/or Fun: Measuring Hedonice and Utilitarian Shopping Value,' Journal of Consumer Research, Vol. 20, No. 4, 1994, pp. 644-656 https://doi.org/10.1086/209376
  8. Bergman, E., Information Appliances and Beyond. San Francisco: Morgan Kaufmann Publishers, 2000
  9. Chang, M.K. & Cheung, W., 'Determinants of the intention to use Internet/WWW at work: a confirmatory study,' Information & Management, Vol. 39, 2001, pp.1-14 https://doi.org/10.1016/S0378-7206(01)00075-1
  10. Davis, F.D., 'Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,' MIS Quarterly, Vol. 13, No. 3, September 1989, pp. 319-340 https://doi.org/10.2307/249008
  11. Davis, F.D. & Venkatesh, V., 'A critical assessment of potential measurement biases in the technology acceptance model: three experiments,' International Journal of Human-Computer Studies, Vol. 45, No. 1, July 1996, pp. 19-45 https://doi.org/10.1006/ijhc.1996.0040
  12. Fazio, R.H., Chen, J., McDonel, K.C., & Sherman, S.J., 'Attitude Accessibility, Attitude Behavior Consistency, and the Strength of the Object-Evaluation Association,' Journal of Experimental Social Psychology, Vol. 18, 1982, pp. 339-357 https://doi.org/10.1016/0022-1031(82)90058-0
  13. Fishbein, M., & Ajzen, I., Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Addisio-Wesley, Reading, MA, 1975
  14. Hennessy, J., 'The Future of Systems Research,' Computer, Vol. 32, No. 8, 1999. pp. 27-33 https://doi.org/10.1109/2.781631
  15. Hirschman, E.C., & Holbrook, M.B., 'Hedonic Consumption: Emerging Concepts, Methods and Propositions,' Journal of Marketing, Vol.46, No.1, 1982, pp. 92-101
  16. Holbrook, M.B., & Hirschman, E.C., 'The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun,' Journal of Consumer Research, Vol. 9, No. 2, 1982, pp. 132-140 https://doi.org/10.1086/208906
  17. Independent Television Commissions., 'ITC consultation on Interactive Television,' 2000, Available at http://www.itc.org.uk/document/up1-198.doc
  18. Jeong, M. & Lambert, C.U., 'Adaptation of an information quality framework to measure customers' behavioral intentions to use lodging Websites,' International Journal of Hospitality Management, Vol. 20, 2001, pp. 129-146 https://doi.org/10.1016/S0278-4319(00)00041-4
  19. Karahanna, E., Straub, D.W. & Chervany, M.L., 'Information Teclmology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs,' MIS Quarterly, Vol. 23, No. 2, June 1999, pp. 183-213 https://doi.org/10.2307/249751
  20. Kraut, R., Mukhopadhyay, T., Szczypula, J., Kiesler, S., & Scherlis, B., 'Alternative Uses of the Internet in Households,' Information Systems Research (10:4), 1999, pp. 287-303 https://doi.org/10.1287/isre.10.4.287
  21. Kwon H. S. & Chidambaram, L., 'A Test of the Technology Acceptance Model: The Case of Cellular Telephone Adoption,' Proceedings of the 33rd Hawaii International Conference on System Sciences., 2000, January 3-6
  22. Lewis T., 'Information Appiances; Gadget Netopia,' Computer, 1998. pp. 59-68
  23. Limayem, M., Khalifa, M. & Frini, A., 'What Makes Consumers Buy from Internet? A Longitudinal Study of Online Shopping,' IEEE Transactions on Systems, Man, and Cybernetics-Part A: Systems and Humans, Vol. 30, No. 4, 2000, pp. 421-432 https://doi.org/10.1109/3468.852436
  24. Malhotra, Y., Dennis. F. & Galletta., 'Extend ing the Technology Acceptance Model to Account for Social Influence: Theoretical Bases and Empirical Validation,' Proceedings of the 32nd Hawaii International Conference on System Sciences, January 1999, pp. 6-14
  25. Mohegeg, M.F. & Wangner, A., 'Design Considerations for Information Appliances,' Information Appliances and Beyond, Vol. 2, 2000, pp. 27-51
  26. Morris, M.G. & Dillon, A., 'How User Perceptions Influence Software Use,' IEEE Spftware, Vol. 14, No. 4, July/August 1997, pp. 58-65 https://doi.org/10.1109/52.595956
  27. Norman, D.A., The Invisible Computer, MA: MIT Press, Cambridge, 1998
  28. O'Brien, J., 'Most Wanted by Users: VOD & Internet on TV,' Advertising & Marketing Section, Digitrends.net, January 25. 2001, Available at http://www.digitrends. net/nwna/index_13862.html
  29. Parthasarathy, M., & Bhattacherjee A., 'Under standing Post-Adoption Behavior in the Context of Online Services,' Information Systems Research, Vol. 9, No. 4, 1998, pp. 362-376 https://doi.org/10.1287/isre.9.4.362
  30. Randolph C., 'Why do we Hate Microsoft and Still Use Word?,' Proc. 10th Australasian Conference on Information Systems, Wellington, NZ, School of Communications and Information Management, Victoria Univer sity of Wellington, 1999, pp 736-748
  31. Segars, A.H., & Grover, V., 'Re-Examining Perceived Ease of Use and Usefulness: A Confirmatory Factor Analysis,' MIS Quarterly, December 1993, pp. 517-525
  32. Sheth, J.N., Newman, B.I., & Gross, B.L., 'Why We Buy What We Buy: A Theory of Consumption Values,' Journal of Business Research, Vol. 22, 1991, pp. 159-170 https://doi.org/10.1016/0148-2963(91)90050-8
  33. Sweeney, J.C., & Soutar, G.N., 'Consumer perceived value: The development of a multiple item scale,' Journal of Retailing, Vol. 77, 2001, pp. 203-220 https://doi.org/10.1016/S0022-4359(01)00041-0
  34. Venkatesh, A., 'Computers and Other In teractive Technologies for the Home,' Communication of the ACM, Vol. 39, No. 12, 1996, pp. 47-54 https://doi.org/10.1145/240483.240491
  35. Venkatesh, V & Davis, F., 'A Theoreti cal Extension of the Technology Acceptance Model: Four Longitudinal Field Studies,' Management Science, Vol. 46, No. 2, February 2000, pp. 186 - 204 https://doi.org/10.1287/mnsc.46.2.186.11926
  36. Venkatesh, Morris, & Ackerman, 'A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes,' Organizational Behavior and Human Decision Processes, Vol. 83, No. 1, September, 2000, pp. 33 - 60 https://doi.org/10.1006/obhd.2000.2896
  37. Venkatesh, V., 'A Longitudinal Investigation of Personal Computers in Homes: Adoption Determinants And Emerging Challenges,' MIS Quarterly, Vol. 25, No. 1, March 2001, pp.71-102 https://doi.org/10.2307/3250959
  38. Vos, D.L., Searching for the Holy Grail, Rotterdam: EMMA, 2000
  39. Wirtz, B.W., 'Convergence Processes, Value Constellations and Integration Strategies in the Multimedia Business,' The International Journal on Media Management, Vol. 1, No. 1, 1999, pp. 14-22
  40. Zanna, M.P., & Rempel, J.K., Attitudes: A New Look at an Old Concept. In the Social Psychology of Knowledge, D. Bar-Tal and A.W. Kruglanski (eds.), Cambridge University Press, New York, 1988