A Study on the Need, Self-Esteem and Aesthetic Surgery Attitude of Female

여성의 욕구, 자아존중감과 성형태도에 관한 연구

The purpose of this study was to investigate the causal relationships of need, self-esteem, body satisfaction on aesthetic surgery attitude of female. The method of the study was survey research by using questionnaires. Subjects were 813 females of 10's to 40's living in Daejeon Metropolitan City and Gongju City, Chungchungnamdo. Statistical analysis methods were one-way ANOVA. Duncan's multiple range test, Pearson's correlation coefficient, and multiple regression analysis. The results of the study were as follows. Women with lower body satisfaction and self-esteem had a tendency to keep the secret of aesthetic surgery. Women in higher social class and having higher need for dominance showed also strong tendency to keep the secret of aesthetic surgery. Women with lower body satisfaction and having higher needs for achievement and exhibition appreciated the value of aesthetic surgery more. Women with lower body satisfaction and self-esteem but with higher need for exhibition and dominance were more willing to confirm the aesthetic surgery Women with higher need for dominance but with lower self-esteem and body satisfaction were more willing to undergo aesthetic surgery in spite of high cost of surgery. Women having lower self-esteem, lower need for achievement, and lower body satisfaction were more willing to admit the risk tolerance of aesthetic surgery. As a conclusion, need, self-esteem, and body satisfaction constituted important characteristics which could affect aesthetic surgery attitude directly. Women having higher need were more willing to admit the change of body shape via aesthetic surgery.