초록
This paper aims to provide the basic data for the educational direction of global etiquette through the analyses of 1,028 articles appearing in Chosun Daily Newspaper the results of this study are as follows: 1. The articles of global etiquette were classified into the life in public places, the traffic and the public behavior. 1) The contents of the life in public places dealt with restaurants(29.3％), the neighborhood(24.7％), theaters and stadiums(9.7％), hotels and sanitary facilities(8.8％), stores(7.7％), schools and offices(7.0％), airports and public offices(6.6％) and resorts(6.2％). 2) The contents of traffic dealt with the motorists(29.3％), buses(24.7％), taxis(12.3％), subways(10.3％), trains(8.2％), elevators and pedestrian crossing(6.2％), airplanes(4.6％) and parking(4.4％). 3) The contents of public behavior contained the kindness(45.6％), the use of cellular Phone(12.4％), the concession and queues(10.8％), the greeting(10.3％), the responsibility and obeying laws(7.9％), the cleanliness(7.7％), the commercial transaction(2.9％) and the table manner(2.4％). 2. Koreans were negatively evaluated on 1) the kindness at restaurants, the neighbor and strangers and the motorists, 2) there aren't enough greetings being practiced within the neighborhood and at restaurants, 3) The use of cellular phone at theaters and stadiums, schools and offices, buses and subways, 4) The table manner at restaurants, 5) The concession and queues at theaters and stadiums, resorts, the motorists and subways, 6) The responsibility and obeying laws of the motorists, 7) the commercial transaction at restaurants and stores, 8) The cleanliness at restaurants, resorts and hotels and public sanitary facilities. According to this finding, it is recommended that we develop the educational contents and programs of global etiquette which are focused on educating the public on the connection between the living area and how the public should adapt and behave
