Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Comparative Analysis of Fashion Marketing Education between Korea and USA(Part I)

한국과 미국의 패션마케팅 교육에 관한 연구 (제 1 보)

  • 이윤정 (독일 뮌스터대학교 의상직물학과)
  • Published : 2002.05.01
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Abstract

This research aims to compare fashion marketing education in Korea and in U.S.A.. Based upon on-line and off-line survey to university professors in both countries, this study analyzes their responses including subjective opinions concerning educational conditions, methods and performance. The responses are analyzed by ANOVA and Chi-Square Test in a statistical software package, SPSS. As a result, it shows that the education in Korea is substantially different from that in U.S.A.. In educational condition, in particular, more significant difference between two countries exists in terms of professors than in terms of educational environment. Also educational performance differs between them more in enhancing practical ability of students than in promoting motivation of students.

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