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A Comparative Analysis of Fashion Marketing Education between Korea and USA(Part I)  

이윤정 (독일 뮌스터대학교 의상직물학과)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.26, no.5, 2002 , pp. 727-736 More about this Journal
Abstract
This research aims to compare fashion marketing education in Korea and in U.S.A.. Based upon on-line and off-line survey to university professors in both countries, this study analyzes their responses including subjective opinions concerning educational conditions, methods and performance. The responses are analyzed by ANOVA and Chi-Square Test in a statistical software package, SPSS. As a result, it shows that the education in Korea is substantially different from that in U.S.A.. In educational condition, in particular, more significant difference between two countries exists in terms of professors than in terms of educational environment. Also educational performance differs between them more in enhancing practical ability of students than in promoting motivation of students.
Keywords
Education; Fashion Marketing; Constructivism; U.S.A.; Korea;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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