한국의류산업학회지 (Fashion & Textile Research Journal)
- 제3권2호
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- Pages.148-155
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- 2001
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- 1229-2060(pISSN)
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- 2287-5743(eISSN)
쇼핑성향에 따른 신 재래시장 고객집단들의 의복구매행동
Clothing Buying Behavior of New Traditional Market Customer Groups According to Shopping Orientation
- Yim, Ho-Seop (Dept. of clothing and Textiles, Paichai University) ;
- Park, Hye-Sun (Dept. of clothing and Textiles, Paichai University)
- 투고 : 2001.04.02
- 발행 : 2001.05.31
초록
The purpose of this study was to segment the clothing customers of new traditional market according to shopping orientation and to clarify the different clothing behaviors among segmented groups. This study may be useful for new traditional marketer to make proper marketing strategies. The subjects for the final analysis were 400 customers who visited Namdaemoon and Dongdaemoon new traditional markets. The statistics used for analysis were factor analysis, cluster analysis, Cronbach-