Consumer's Self-assessment and Its Problem : Htalth and Food

소비자의 주관적 평가와 그 문제점 :건강과 음식

The purpose of this study was to examine the accuracy of consumer's self-assessment on actual diets and to analyze its accuracy by consumer's health status. The results were as follows: In general, many consumers misunderstood or assessed inaccurately their actual diets. In particular, the Extreme Optimists and the Optimists were the consumers whose diets were poor, but who assessed wrongly their actual diet quality. In relation with their health status, these two groups showed that the better the consumers consider their health, the more the Extreme Optimists and the Optimists are.