대한가정학회지 (Journal of the Korean Home Economics Association)
- 제38권5호
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- Pages.25-41
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- 2000
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- 1225-0937(pISSN)
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- 2234-2818(eISSN)
점포선택에 따른 점포속성, 개인적 특성 및 상황: 패션보세점과 브랜드의 비교
Store Attributes, Personal Characteristics and Situations on Store Choice: Independent Fashion Specialty Stores versus Franchised Chain Stores
초록
This study examined the relationships of store preference with perceived store attributes and consumers' individual characteristics and the impacts of shopping situations on actual store choice. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. A total of 456 responses was analyzed. Based on store preference and store choice, respondents were divided into four preference(or choice) groups of: Independent fashion specialty store; Independent general fashion store; Department store and Brand-franchised store. MANOVA, ANOVA and
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