한국지역사회생활과학회지 (The Korean Journal of Community Living Science)
- 제11권2호
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- Pages.61-76
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- 2000
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- 1229-8565(pISSN)
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- 2287-5190(eISSN)
소비자사회학 작용인이 청소년소비자의 소비주의 성향에 미치는 영향: 인천광역시 중학생을 대상으로
The Effect of Consumer Socialization Factors on the Consumptionism Propensity of Adolescent Consumers: With Special Reference to Middle School Adolescent Consumers in Inchon
초록
Relationships between consumer socialization factors and socioeconomic characteristics and consumptionism propensity were examined using a sample of 529 middle school students in Inchon, Korea. OL.S regression was utilized. 'Communication with friend' and 'acceptance of mass media' had significant positive effects on 'ego-identity developing and differentiating by uniqueness' and 'other oriented and appearance pursuing' propensity, whereas had a significant negative effect on 'consumption orientation', 'Communication with mother' had a significant positive effect on 'consumption orientation'. Boys where significantly higher than girls in 'ego-identity developing and differentiating by uniqueness' and girls were significantly higher than boys in 'other oriented and appearance pursuing'. 'Income had significant positive effects on ego-identity developing and differentiating by uniqueness'.
키워드