• Title/Summary/Keyword: consumer soclicalization factors

Search Result 1, Processing Time 0.015 seconds

The Effect of Consumer Socialization Factors on the Consumptionism Propensity of Adolescent Consumers: With Special Reference to Middle School Adolescent Consumers in Inchon (소비자사회학 작용인이 청소년소비자의 소비주의 성향에 미치는 영향: 인천광역시 중학생을 대상으로)

  • 조윤희;윤정혜
    • The Korean Journal of Community Living Science
    • /
    • v.11 no.2
    • /
    • pp.61-76
    • /
    • 2000

  • Relationships between consumer socialization factors and socioeconomic characteristics and consumptionism propensity were examined using a sample of 529 middle school students in Inchon, Korea. OL.S regression was utilized. ＇Communication with friend＇ and ＇acceptance of mass media＇ had significant positive effects on ＇ego-identity developing and differentiating by uniqueness＇ and ＇other oriented and appearance pursuing＇ propensity, whereas had a significant negative effect on ＇consumption orientation＇, ＇Communication with mother＇ had a significant positive effect on ＇consumption orientation＇. Boys where significantly higher than girls in ＇ego-identity developing and differentiating by uniqueness＇ and girls were significantly higher than boys in ＇other oriented and appearance pursuing＇. ＇Income had significant positive effects on ego-identity developing and differentiating by uniqueness＇.