Abstract
This study was focused on the analysis of questionnaire that surveyed the preference and perception on perilla leaves, known as kkaennip. 31.6% of total respondents answered that they had purchased perilla leares once or twice a month, and the volume of their purchases was offen limited to one or two bundles. Among those respondents, 50.4% surveyed that they had usually taken less than ten leaves in each meal. In the preference survey, 59.2% of total subjects responded 'like' or 'very like' on perilla leaves, and 60.5% of those subjects who favorably responded liked the flavor of the perilla leaves. On the other hand, 51.2% showed unfavorable responses due to the concern of agricultural chemicals. The favorite dishes using perilla leaves were 'kkaennip kimchi'. 'kkaennip ssam'and'kkaennip jon'in the order. The perceptions on the kkaennip kimchi in the market were considered as 'convenient'. 'not affectionate', 'fast', 'expensive' etc.