한국병원경영학회지 (Korea Journal of Hospital Management)

한국병원경영학회 (Korean Society of Hospital Management)
권호 표지

병원 경영전략의 유형과 성과

Performance of Hospitals across Porter's Generic Strategic Types

  • 박영석 (인제대학교 보건대학원) ;
  • 이기효 (인제대학교 보건대학원) ;
  • 김원중 (인제대학교 보건행정학부) ;
  • 권영대 (가천의과대학교 의료관리학교실)
  • Park, Young-Suk (Graduate School of Public Health, Inje University) ;
  • Lee, Key-Hyo (Graduate School of Public Health, Inje University) ;
  • Kim, Won-Joong (Department of Health Care Administration, Inje University) ;
  • Kwon, Young-Dae (Department of Health Policy and Management, Gachon Medical School)
  • 발행 : 1999.06.30
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초록

The overall objective of this article is to identify the strategic type of Korean hospitals in terms of Porter's framework and to examine differences in performance of the hospitals across strategic types. A survey was conducted through structured questionnaire for 739 hospitals in Korea and the data from 120 hospitals were utilized in the final analysis. Study results indicate that the most frequently used strategy was 'stuck-in-the-middle strategy'(26.7%), followed by 'focused cost leadership strategy'(24.0%), 'focused differentiation strategy'(20.8%), 'cost leadership strategy'(15.8%), and 'differentiation strategy'(13.7%). Overall, 'focused differentiation strategy' showed superior performance in terms of profitability of services, ability to retain patients and growth in revenue, while 'differentiation strategy' produced relatively low performance in general. Implications of these findings are also discussed.

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