A Study on Consumers′ Evaluation and Complaint to Domestic Apparel Products

국내 의류제품에 대한 소비자의 평가 및 불만에 관한 연구 -백화점내 영성의류를 중심으로-

The purpose of this study was to compare consumers' evaluation, evaluation criteria and complaint factors on the department stores' private brand apparel with consumers' responses on the department stores' manufacturer brand apparel. 564 subjects were gathered in Seoul and Kyunggi province and, for data analysis, mean, t-test, ANOVA, Duncan test, Factor Analysis were conducted. The results are as follows; 1. Among the purchasing groups, there weer significant differences in apparel evaluation according to fabric, style, sewing, suitability, versatility, washability, price and color. 2. Among the purchasing group, there were significant differences in apparel evaluation criteria according to fabric, fashionability, sewing, brand name, department store' credibility. 3. The differences in complaint factors of apparel among the purchasing groups were due to factors such s high quality, variety, price and size. there were significant differences in complaint factors of apparel according to the subjects' age.