가정과삶의질연구 (Journal of Families and Better Life)
- 제9권2호
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- Pages.37-48
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- 1991
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- 2765-1932(pISSN)
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- 2765-2432(eISSN)
소비자가 인지한 가격에 대한 품질만족에 관한 연구 -외출부 구매를 중심으로-
A Study on Price-Quality Satisfaction
초록
The purpose of this study is to investigate the price-quality satisfaction focus on clothing. For the purpose, a survey was conducted using questionnaires. Frequency distribution, Percentile, Mean , One-Way ANOVA , Scheffe test, t-test, were used for data analysis. The main result are as follows. First, in general the price-quality satisfaction was somewhat high. Second, the price quality satisfaction was influenced by social economic variables (age , income, education) consumer attitude, and market environment.
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