Study of Consumer's Interest in Garment Label

Garment Label과 소비자관심에 관한 연구

This study was designed to find out consumer's interest in garments label and to help home economists make interest for the further study in relation between producers and consumers as gap bridger. The questionnair method was used to obtained the data which was made by a result of self-administered questionnair. A size of random sample for this research was 364 subjects. The study found the following: (1) Most of consumers are relatively interested in garments label. The most concious age level was woman of fourty. (2) The most interest factor was label of size, price, fiber contents. brand name, directions and precautions on proper use and care. (3) The order of complaining item after washing was change of size, and color, seam pucker. deformation of collar. and button. (4) Most of consumers do not follow the direction when they clean their garments. (5) The respondents seem to be not understand the garment's informative label.