Evaluation on the Image of Domestic Construction Industry and Its Improvement Measure

국내 건설산업에 대한 이미지 평가 및 향상방안

At the moment, construction industry has negative images such as faulty construction, 3D industry and corruption/bribe and they are being projected onto normal people and those engaged in the industry through various news media. Not only does this worsen the lack of skilled manpower by affecting high school students who will be responsible for the construction industry in the future but also makes the future of the industry uncertain by promoting the avoidance of industrial jobs. Therefore, this study suggested basic data for improving the images of construction industry by investigating interest and images of workers in the industry that high school students think as promising construction manpower, and extracting the present negative images through evaluation of associated images.