Determinant Factors and Recognition about Silver Town according to Baby Boomer's Life Style

베이비부머의 라이프스타일에 따른 실버타운에 대한 인식과 선호 결정요인

The purpose of this study was to identify the lifestyle of babyboomer, the difference of recognition about silver town and preferable determinants according to lifestyle. By the Social Survey Research with questionnaire, data from 108 people of 46 years old ~ 65 years old who inhabited in Seoul City area were collected during October, 2010. Data were analyzed by the SPSS program Win 18.0, and frequency, percentage, t-test, ANOVA, factor analysis, regression were employed. The major findings were as follows. First, by the factors analysis on lifestyle, factors were named "interest about external", "inner-oriented", "pursuit of health", "prepare for later life", "social aspects". Second, by the frequency analysis on recognition about silver town, 97.2% of total respondents replied "at least heard about silver town", and 64.8% of total respondents recognized the necessity of silver town. While, intention to live in silver town was low (by 38.0% of total respondents). Third, by the regression analysis on preference tendency about silver town according to life style, factor of 'inner-oriented' in the decision about residential area and total household number, factor of 'pursuit of health' in the decision about monthly rent, factor of 'social aspects' in the decision about cost solution method were influential factors. In conclusion, to supply the house which had the diversity of baby bommer's life style, government and corporation's efforts to increase intention to live in silver town and to change the recognition about silver town are needed.