몽골 캐시미어와 모의류 제품의 품질 향상 전략에 관한 연구

A Study of Quality Improvement on Mongolian Cashmere and Woolen Clothing

  • 볼가 (인하대학교 대학원 경영학과) ;
  • 김연성 (인하대학교 경영대학 경영학부)
  • Bulga, Purevdagva (Department of Business Administration, Graduate School, Inha University) ;
  • Kim, Youn-Sung (College of Business Adminstration, Inha University)
  • 발행 : 2010.04.10

초록

The cashmere industry is one of the highest potential sector in Mongolia to contribute to the growth of the economy, It provides income and employment for over a third of the population, and raw cashmere and cashmere products are the Mongolia's third largest official export products, In this research we hope to measure and improve Mongolian cashmere and camel woolen clothing quality in terms of customer perspective by use of questionnaire, Here we suggest some preliminary research findings.

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