VotingRank: A Case Study of e-Commerce Recommender Application Using MapReduce

There is a growing need for ad-hoc analysis of extremely large data sets, especially at e-Commerce companies which depend on recommender application. Nowadays, as the number of e-Commerce web pages grow to a tremendous proportion; vertical recommender services can help customers to find what they need. Recommender application is one of the reasons for e-Commerce success in today's world. Compared with general e-Commerce recommender application, obviously, general e-Commerce recommender application's processing scope is greatly narrowed down. MapReduce is emerging as an important programming model for large-scale data-parallel applications such as web indexing, data mining, and scientific simulation. The objective of this paper is to explore MapReduce framework for the e-Commerce recommender application on major general and dedicated link analysis for e-Commerce recommender application, and thus the responding time has been decreased and the recommender application's accuracy has been improved.