A study on the application of creative methods for Kano model

Kano 모델을 위한 창조성 기법적용에 관한 연구

As customer needs become diversified, there are many efforts to develop creative ideas on the products to satisfy the customer requirement. Also it is very important to classify the customer requirement to the product's quality. According to the previous study, the idea of the products by collecting opinions and brainstorming is mainly studied in new product development. To create the attractive quality for the product, Kano model has commonly been used. However, the brainstorming in the stage of create ideas has the problem of lower linkage between purpose and idea and lower quality of new idea. Therefore, the paper suggests a way to invent more creative ideas by comparing forced connection method to the brainstorming that is applied to the Kano model.