한국실내디자인학회:학술대회논문집 (Proceedings of the Korean Institute of Interior Design Conference)
- 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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- Pages.139-143
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- 2008
아파트 브랜드에 따른 외관 및 실내디자인 이미지 통합에 관한 연구
A Study on the Intergrated Images in Exterior and Interior Design According to the Apartments Brand
초록
The brand power is getting more important in apartment market so that consumers are accustomed to ask first what the apartment brand is when they are considering to buy an apartment. Even so the brand name is the first factor which approaches to the consumer, message and image can be delivered to customers by visual factors. Since visual image can be effective to remind of customers brand image, construction business company should make portfolio to synthesize brand Image actively. This research investigate images of consistency in extenor and interior design according to the apartments brand. Used lexical meaning of the adjective used to discern standard to extract images, selected survey, and evaluated by step 1 to 5 using semantic differential method, SD. The collected cases are analyzed by using statistics software SPSS for windows release 11.0. This research provides conveyance of the vision image which fits to the brand Image and further design direction.
키워드