Proceedings of the Korea Database Society Conference (한국데이타베이스학회:학술대회논문집)
- 2008.05a
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- Pages.467-476
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- 2008
An Exploratory Study of Product Design Strategy in Console Games: Comparison of Emotional Design between Nintendo & Sony
게임기의 제품디자인 전략에 관한 탐색적 연구 -감성경험을 중심으로
- Published : 2008.05.29
Abstract
The success of Nintendo's Wii has changed the paradigm of console game. Existing games and consoles set up the game-playing system of complicated commands, narratives, and significantly advanced the degree of difficulty by the device's excellent capacity and the superiority of graphic in order to draw so called "Game Manias", while Nintendo established the easy game-playing system for not only game manias but women and elderly people. Such an innovation has carried out the most important role for Nintendo to dominate the market all over the world by 47.4% market share of consoles. In addition, it provided the users with unique interaction and emotional experience. In this study, we analyze the case above in terms of product design strategy, particularly emotional design strategy between Nintendo & Sony.