고객지향적 제품개발을 위한 감성품질 평가 방법론에 관한 실증적 연구 - 마루 바닥재를 중심으로 -

A Empirical Study on the Measurement Method of Emotional Quality for Customer-oriented Product Development - Focused on Wood Flooring -

The emotional quality of the product have become an important factor in purchasing decision. Classical approach of product design has focused on providing proper functions of the product. However, as the life-cycle of products become shorter and the customer's needs get more diversified, it is now necessary to accommodate the customer's emotional requirement in product design. This study aims to analyze and interpret the emotional characteristics based customer preference survey. This study consisted of two part. First part was to search the optimal combination of design variables through DOE of predetermined 5 design variables. In the second part, we developed customer preference index model to measure the customer preferences about 16 different wood flooring product.