한국조리학회:학술대회논문집 (Proceedings of the Culinary Society of Korean Academy Conference)
- 한국조리학회 2006년도 제8차 해외연수및 제3차 국제학술세미나
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- Pages.123-132
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- 2006
The Relationship Among Customer Attitudes, Relationship Benefits, Service Convenience, and Customer Loyalty in Hotel Membership Restaurant
- 발행 : 2006.07.10
초록
Although the numbers of the membership restaurants have increased steadily, the extant study has not been vigorously conducted. Therefore, it has been very hard to discuss in detail about the customer characteristics and the marketing strategies of these membership restaurants. The purpose of this study was to analyze the relationship among several factors, such as customer attitudes, relationship benefits, service convenience and customer loyalty. In order to accomplish the purpose, customers who are the members of M club at L hotel located in Busan were selected. The findings were as follows. First, there was a strong relationship between customer privacy and relationship benefits. Also, the relationship was found between customer value and relationship benefits. Second, service convenience and relationship benefits showed relationship with customer loyalty.
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