A study on the customer behavior based customer profile model for personalized products recommendation

개인화된 제품 추천을 위한 고객 행동 기반 고객 프로파일 모델 연구

In this paper, we propose a new customer profile model based on customer behavior in Internet shopping mall. The proposed technique defines customer profile model based on customer behavior information such as click data, buy data, and interest categories. We also implement CBCPM(Customer Behavior-based Customer Profile Model) and perform extensive experiments. The experimental results show that CBCPM has higher precision, recall, and F1 than the existing customer profile model.