A Study on the Needs of Apartmnent Residents for Community Programs by Different Generations

아파트 거주자들의 세대별 특성에 따른 생활관리 프로그램 요구도

The purpose of this study was to examine the needs of apartment residents for community programs by generations. For this study, the data from the focus group interview(35 participants) and the questionnaire survey(186 participants) were analyzed. The major results were as follows; 1) The residents in different generations had different characteristics and life values. Y generation showed higher value in Technology/Consumption/Individual than other generations. BB generation had higher value both in Health/Property/Family and Prudence/Reality. G generation scored a higher level in Tradition/Conservatism. 2) The residents in all generations showed a high level in needs of community programs and especially higher rates in needs of communication programs items. However, there were gaps in program needs among different generations. Therefore, the community programs should be specialized provided by considering unique needs of different generations.