아파트 광고를 통해 본 주거설비의 변화와 주거생활의 기술화

The Transition of Housing Facilities and the Technicalization of Housing Life : Content Analysis of Advertisements

The purpose of this study was to analyze the transition of housing facilities and the technicalization of the housing life through the newspaper advertisements between the 1970s' and 1990s'. The modernization on multi-family housing life since 1970s' was come true by functional equipments. Although the improvement on the material environments deteriorated the modernized life to the commercial uniformity.