Proceedings of the Korean Society for Quality Management Conference (한국품질경영학회:학술대회논문집)

Korean Society for Quality Management (한국품질경영학회)
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A study on the forecasting of instant messinger's users choice using neural network

인공신경망을 이용한 인스턴트 메신저 선택 예측에 관한 연구

  • Kim Dong Sung (Dept. of Business Administration, Semyung University) ;
  • Kim Gye Soo (Dept. of Business Administration, Semyung University)
  • Published : 2004.04.01
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Abstract

This study examined the forecasting of instant messinger's users choice using neural network. We used the statistical methods which were Logistic Regression, MDA(Multiple Discriminant Analysis), and ANN(Artificial Neural Network). In the result, the forecasting performance of the ANN was better than conventional model(Logistic Regression, MDA).

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