한국전자거래학회:학술대회논문집 (Proceedings of the CALSEC Conference)

한국전자거래학회 (Society for e-Business Studies)
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A Framework for CRM Implementation Based on Event-Driven Marking

  • 발행 : 2004.02.01
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초록

Customer Relationship Management CRM(Customer Relationship Management) is a customer-focused business strategy designed to optimized profitability, revenus and customer satisfaction [Gartner Group](omitted)

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