한국전자거래학회:학술대회논문집 (Proceedings of the CALSEC Conference)
- 한국전자거래학회 2003년도 종합학술대회 논문집
- /
- Pages.66-71
- /
- 2003
파트너관계관리(PRM)에서의 파트너의 효율적 관리방안
The Effective management plans of partner from Partner Relationship Management
초록
As the Internet business is expanding rapidly, companies began to realize that relationship profitable partners is a key to long-term profitability, efforts to foster better Partner Relationship management became an important focus of companies. Companies pursuing this strategy quickly in building partner relationship management. So, this paper offers the strategic effective management plans of partner from partner relationship management.