Proceedings of the Korea Society of Costume Conference (한국복식학회:학술대회논문집)
- 2003.10a
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- Pages.78-78
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- 2003
A Study on Factors that Affect Sensitivity Marketing of Casual Brands
- Ku, Sun-Ae (Dept. of Clothing & Textiles, Sookmyung Women′s University) ;
- Lee, Sun-Jae (Dept. of Clothing & Textiles, Sookmyung Women′s University)
- Published : 2003.10.01
Abstract
Due to changes in the forms of consumption, consumers promote purchase behavior in which they can practice self-ego and satisfy their taste. Therefore, companies began to establish marketing strategies that aim for consumers and one of those strategies is sensitivity marketing.
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