효율적인 CRM 운영을 위한 SN비를 활용한 고객 집단 분석에 관한 연구

Customer Group Analysis Using SN Ratio for Efficiency CRM

In fact, some cases that successfully introduced CRM show that CRM is migrating from small scale which is typical when introduced to larger scale through various tests. The process also comprises all strategic planning, capital investments, management decisions, and tasks necessary to create a new product. manufacturing processes must be created so that the product can be produced in the product facility Therefore, this study tries to segment customer for the sieving the problem. And it make efficient customer management.