감성공학을 이용한 핸드폰에 대한 선호도 조사 및 해석

Analysis and Decision Making Purchase for Cellular Phone Using Kansei Engineering

This paper presents a methodology for analyzing individual differences on Kansei evaluation for a set of product samples. This analysis divides subjects into several groups by each subject's Kansei evaluation data according to what kinds of Kansei are related on what kinds of design elements. The basic idea is to classify the results of cluster analysis in individual subject's ranges. A similarity matrix of subject is computed by comparing dendrogram of each subjects. The methodology is applied to analyzing evaluation data of cellular phone design.