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Determinants of the intention to use information services (서비스 가치 관점에서의 e-정보서비스 사용 의도에 관한 연구)

  • Han Jung-hee;Chang Hwal-sik
    • The Journal of Information Systems
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    • v.13 no.1
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    • pp.97-119
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    • 2004
  • Recently, many e-business companies started to charge fees to the use of information contents service. However, little is known about how users evaluate and determine to purchase information services. Past technology adoption research has focused primarily on the positive utility gains side, focusing on usefulness and ease of use. Purchase of e-service, however, involves not only the position utilities but also negative utilities. This research uses the service value model(SVM) and explains user's intention of purchasing a new information service. Based on the Perceived Value Framework, this research investigates the impacts of the service quality and the fee charge on the user's perceived service value and further on user's intention of adopting the e-service. One of the most important postulations of this research is that both service quality and the fee charge influence user's intention through affecting the user's perceived service value. This research presences a conceptual model of users' e-service evaluation process. The conceptual framework provides a basis for understanding how perceptions of quality and sacrifice influence value perceptions and purchase intentions. The results of an empirical research suggest that the both service quality and fee charge have influences on the perceived service value. However, they do not directly affect user's intention to purchase the e-service. They affect user's intention to purchase through affecting the perceived service value. In conclusion, this research provides a base to build on for other research studying use intention model of new e-service.

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Causal Relationships among Quality, Service Value, Satisfaction and Loyalty (의료서비스 품질, 서비스 가치, 고객만족 및 고객충성도 간의 인과관계)

  • Yom, Young-Hee;Lee, In-Ja
    • Journal of Korean Academy of Nursing Administration
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    • v.16 no.4
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    • pp.497-506
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    • 2010
  • Purpose: The purpose of this study was to examine the causal relationships among quality of health care service, service value, satisfaction and loyalty as perceived by hospital inpatients. Methods: A survey using a structured questionnaire was conducted with 654 hospital inpatients. Analysis of the data was done with both SPSS Win 17.0 for descriptive statistics and AMOS 18.0 for the structural equation model. Results: The modified model yielded Chi-square=7.96 (p=.019), df=2, $x^2$/df=3.98, GFI=.99, AGFI=.96, RMSEA=.07, NFI=.99, CFI=.99, TLI=.98 and showed good fit indices. Three dimensions of quality had significant direct effects on service value. Functional quality, technical quality and service value had significant direct effects on customer satisfaction. Technical quality, service value, and customer satisfaction had significant direct effects on customer loyalty. Conclusion: These results suggest that quality of health care is an important element in service value, and through both quality and service value, customer satisfaction and customer loyalty can be enhanced. Further study with a larger sample from various hospitals and a longitudinal design is necessary.

Improvement and Systematization of Pre-Study Work for Design Value Engineering in Construction Projects by Quality Function Deployment (품질기능전개(QFD) 기법을 적용한 건설프로젝트 설계VE 준비단계 업무 개선 및 체계화)

  • Yang Jin Kook;Kim Soo-Yong
    • Korean Journal of Construction Engineering and Management
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    • v.6 no.4 s.26
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    • pp.122-132
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    • 2005
  • The importance of design value engineering in construction projects recently is rising, which deal about in reduction of cost and improvement of quality. Especially, From half of this year 2005, It is predicted that the value engineering is necessary to be carried out in the projects having project cost more than 10 billion won. In increasing importance of value engineering, we require a way by which we accomplish value engineering systemically and effectively though it is not common in domestic situation. So, this case study shows a way in carrying out value engineering effectively. As the way is to apply QFD(Quality Function Deployment) in pre-study work of design value engineering, this is expected to contribute as function analysis and reflect the requirement of users or owners.

The Initial Irreversible Capacity of the First Doping/Undoping of Lithium into Carbon

  • Doh, Chil-Hoon;Kim, Hyun-Soo;Moon, Seong-In
    • Carbon letters
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    • v.1 no.3_4
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    • pp.148-153
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    • 2001
  • The initial irreversible capacity, $Q_i$, is one of the parameters to express the material balancing of the cathode to anode. We introduced new terms, which are the initial intercalation Ah efficiency (IIE) and the initial irreversible specific capacity at the surface ($Q_{is}$), to express precisely the irreversibility of an electrode/electrolyte system. Two terms depended on kinds of active-materials and compositions of the electrode, but did not change with charging state. MPCF had the highest value of IIE and the lowest value of $Q_{is}$ in 1M $LiPE_6$/EC + DEC (1 : 1 volume ratio) electrolyte. IIE value of $LiCoO_2$ electrode was 97-98%, although the preparation condition of the material and the electrolyte were different. $Q_{is}$ value of $LiCoO_2$ was 0~1 mAh/g. MPCF-$LiCoO_2$ cell system had the lowest of the latent capacity. $Q_{is}$ value increased slightly by adding conductive material. IIE and $Q_{is}$ value varied with the electrolyte. By introducing PC to EC+DEC mixed solvent, IIE values were retained, but $Q_{is}$ increased. In case of addition of MP, IIE value increased and $Q_{is}$ value also increased a little.

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Applications Development: a Value-Laden Process

  • Cayaba, Christobal;Pablo, Zelinna
    • Asia pacific journal of information systems
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    • v.24 no.3
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    • pp.371-391
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    • 2014
  • A long-drawn out debate in the field of technology is whether it is value-neutral or value-laden. While some have argued that this debate has been resolved given the increasingly accepted view that technology is socially constructed, this is still not reflected in mainstream research which still assumes that technology is neutral. What is clear is that both views tend to be linked to studies that primarily focus on explicit forms of technology such as technological designs and their usage. These studies, though significant, may be limited in terms of an underemphasis on the process by which these technologies emerge, a process that requires decision-making activities made by different stakeholders and thus involves value judgments. In order to understand the extent of value-neutrality or value-ladenness of technologies, therefore, it is important to examine not only the final outcomes but also the process involved in technological development (including the artifacts created and used). In this study, we explored how values may be embedded in a specific IT application, and in cases of conflict of values, how they are prioritized. We did this in the context of applications development through an examination of the stages ranging from requirements analysis to coding to testing and deployment.

The Changes of Drama Costume and an Analysis of Costume's Value in the Changes of TV Historical Dramas -Focusing on MBC Historical Dramas- (TV 사극 변천에 따른 드라마 의상의 변화와 가치분석 -MBC 사극을 중심으로-)

  • Lee, Keum-Hee;NamKeung, Yoon-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.11
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    • pp.1680-1691
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    • 2008
  • This study examines how the development and value of dresses shown in MBC historical dramas have changed with the overall change of the dramas. As for the research method, the second data analysis was done with literature study which was supplemented with interviews with the wardrobe team of MBC production design center. Historical dramas produced by MBC have gone through the developmental period, legitimate historical drama-oriented period, stagnant period, and historical dramas-modernized period. The value of costume in each period is as follows: Costume in the developmental period is considered only as part of drama setting. During legitimate historical drama-oriented period, it carries value as educational data and historical replica produced by historical research. Production design including costume obtains its own value in the stagnant period although the production of historical dramas decreases dramatically. And lastly, in the historical dramas-modernized period, costume starts to have commercial value as cultural contents. Historical drama costume may contain important value in terms of education and history, even though there has been controversy on TV historical dramas' role: they should focus on reproducing historical facts or they should support writers' creativity.

Design criteria of Hazen-Williams C value of water pipe system (상수관로의 유속계수 설계기준)

  • Kwon, Hyuk Jae
    • Journal of Korean Society of Water and Wastewater
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    • v.29 no.6
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    • pp.659-666
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    • 2015
  • In this study, Hazen-Williams C value of pipes in wide waterworks system was estimated and statistically analyzed. Hazen-Williams C value of water pipe was predicted after 20 years of service period. From the results, it was found that C value of water pipe for treated water maintained higher value of 110 after 20 years of installation. Furthermore, it was found that velocity coefficients of steel pipe for less than and more than 20 years of installation were 117.7 and 109.3, respectively. C value of ductile iron pipe for less than and more than 20 years of installation were 118.1 and 114.2, respectively. In this study, it was also found that small value of C is used in the design of water pipe system. Therefore, excessively bigger size of pipe can be determined in the design of water pipe system. From the results of present study, optimum value of C can be used to avoid the oversized design of water pipe system.

Effect of Perceived Value on Customer Satisfaction in Reward Programs of Tele-Communication Firms -Focusing on the Moderating Effect of Sex Role- (이동통신사의 보상프로그램에 대한 지각된 가치가 고객만족에 미치는 영향 -성별의 조절효과를 중심으로-)

  • Kang, Yong-Soo
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.321-330
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    • 2011
  • This study focuses on the moderating effect of sex role on the relationship between perceived values on the reward program of tele-communication firms and customer satisfaction. To test moderating effect, Difference test for distinct parameters in Amos 18.0 program was used. Results show that both kind of perceived values(utilitarian value and hedonic value) have a significant effect on customer satisfaction. And the moderating effect of sex variable was verified. For male, hedonic value has influenced on the customer satisfaction more than utilitarian value. And for female, reversely, utilitarian value has influenced on the customer satisfaction more than female value.

The Effect of Work Values of Hotel Employees on Job Commitment (호텔직원의 근로가치관이 직무몰입에 미치는 영향)

  • Lee, Chae-Eun;Park, Jae-Hee
    • The Journal of the Korea Contents Association
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    • v.10 no.3
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    • pp.355-363
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    • 2010
  • The purpose of this study is to investigate work value of employees working at hotel, and how these work value effect the job commitment by hypothesis with research on documents and pre-examinations. The results of the study were as follows. First, intrinsic work value had a effect on job attachment, job responsibility, job importance. Second, extrinsic work value had a effect on job attachment, job responsibility, job importance. This research can heighten action administration's effect of organization supports for objective of organization achievement through individual's attitude and comprehension about work value influencing on conduct and test, practical use. Also, this research will utilize directly to solve problem of organization employee having different work value organization through analysis about work value.

Brand Distribution Service and Its Effect on Customer Value

  • Margaretha, Margaretha;Halim, Rizal Edy
    • Journal of Distribution Science
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    • v.16 no.1
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    • pp.29-36
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    • 2018
  • Purpose - The purpose of the research is to further explore the understanding of the nature of the brand distribution service (i.e., service brand) by undertaking a quantitative investigation. We focus on the role of customer's perception of service brand on the customer value creation process. Research design, data, and methodology - This study used single cross-sectional design and 137 airline passengers as respondents using a convenience random sampling. We distributed the online questionnaires by email address. The empirical setting for this research is airline service in Indonesia with a consideration that airline service has the useful context for this research as the service delivery process involve extensive customer interactions with the airline and its employees. We then analyzed the data using multiple regression (step-wise) method to fulfill the research objectives. Results - Using the step-wise regression method, the result shows that the influential factors to create customer value are cost and company image. The result suggests a company to improve its costs components and its company image in order to increase the customer value. Conclusions - The research shows that costs play a critical role, and completed with the company image to form the customer value variable. This shows that mostly customer formed their value based on costs they sacrificed. Mainly, this evaluation is monetary cost based, while Indonesian customers tend to have a high value for money demands.