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A Study of the Effect of Intangible Asset on Firm Value : Focused on KOSDAQ-Listed Medium-Sized Companies (기업의 무형자산이 기업가치에 미치는 영향에 관한 연구 : 코스닥 상장 중견기업을 중심으로)

  • Yoon, Jeong-Hee;Seo, Inhee;Choi, Jeongil
    • Journal of Information Technology Services
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    • v.15 no.3
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    • pp.1-14
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    • 2016
  • According to the growing importance of science and technology policy, investment in research and development (R&D) has been increased. In this context, a patent as one of outcome of firm's systematic R&D investment is the way to hold a dominant position in companies' technology competitiveness and also to protect technology right. This study attempts to find the effects of input resources and intellectual property production activity on company value. It conducted empirical analysis based on 238 KOSDAQ-listed and medium-sized firms. Using the previous research, this study configurated research variables about activity of patent production, company value, and input of resources. Through these variables, it aims to know the effect of input of resources and activity of patent production on company value. First, the result of regression analysis shows that R&D cost has the positive effect on a patent production and sales promotion cost positively affects on the registration of the trademark. Second, the output of regression analysis indicates that a patent has the positive effect on company value but a trademark has not. With regard to the input of resources, R&D cost has the influence on company value but sales promotion cost has not. This study attempts to find the effectiveness of company's intellectual property registration on its value and suggests a way that the systematic R&D investment contributes the growth of company value.

Impacts of Service Quality and Shopping Value on Consumers' Satisfaction for Women in their 50's and 60's (서비스품질과 쇼핑가치가 소비자 만족 및 재구매의도에 미치는 영향 - 50, 60대 여성 소비자를 중심으로 -)

  • Park, Eun Joo;Kang, Eun Mi
    • Journal of the Korean Home Economics Association
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    • v.43 no.10 s.212
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    • pp.115-124
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    • 2005
  • The purposes of this study were, 1) to examine the conceptual structure of shopping value and service quality as perceived by women in their 50's and 60's, and 2) to investigate the effects of shopping value and service quality on consumer satisfaction of these women. The results mal provide insights related to the silver market in South Korea. Data were obtained for 286 women in their 50's and 60's living in metropolitan areas in South Korea, and analyzed using factor analysis, Cronbach's alpha, and regression. The results showed that service quality was composed of Facilities Service, Product Service, Salespersons' Service and Policy Service. Shopping values perceived by elderly consumers consisted of two factors: Hedonic Shopping Value, and Utility Shopping Value. Elderly consumers perceived Hedonic Value by Salespersons' Service and Utility Value by Policy Service. Salespersons' Service of a store was the most important variable for elderly consumers' satisfaction. The finding suggest that a store's Salespersons' Service is important in predicting elderlv corlsumers' purchase behavior, and they give insight into the development of strategies to be utilized in promotion planning. Implications and drawn for the information useful to consumer behavior researchers and retailers of the silver market.

An Effect on Satisfaction and Loyalty of the Characteristics in Mobile Learning: According to Gender (모바일 러닝의 특성이 만족과 충성도에 미치는 영향: 성별에 따른 분석)

  • Chung, Kyung-Soo;Lee, Won-Bin;Noh, Mi-Jin
    • The Journal of Information Systems
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    • v.19 no.3
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    • pp.75-103
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    • 2010
  • This study analyzes a model appling value in the mobile learning. We investigate the interaction, ease of use, hedonic value, and utilitarian value considering importance factors in the mobile learning, and the customer values are found to influence the customer satisfaction. We analysis a relationship between these factors and the customer satisfaction, and the relationship between the customer satisfaction and the loyalty. Finally, we research difference among gender of the satisfaction on the mobile learning. To fulfill this purpose, the research model was designed from literature review, and the structural equation modeling technique was used to evaluate hypotheses. The major results of this study are as follows. First, the ease of use, hedonic value, and utilitarian value positively influenced the satisfaction, and the satisfaction had positive influences on the customer loyalty. But the interaction didn't have positive influence on the satisfaction. Second, gender difference was found for some path coefficient. Male user's interaction and ease of use has effect on the satisfaction, and Female user's hedonic value and utilitarian value have influenced the satisfaction. When it consider the market share or the growth potential of the mobile learning industry, the results of this study will provide the useful information to manage mobile learning.

A Study On The Effects Network Externalities and Experiential Value Perceived from MIMService on Continuous Intention (MIM서비스에서 지각된 네트워크외부성과 경험가치가 지속적 사용의도에 미치는 영향에 관한 연구)

  • Li, Long;Gim, Gwang-Yong
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.51-67
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    • 2013
  • Mobile Instant Messenser (MIM) Market With the market is enlarging and attracting more and more companies. With the market expanding and number of users increasing, the competition in this area will be fierce. In order to gain competitive advantage, it is important to develop a strategy to maximize user value and to grasp the continuous usage intention of users. However, there are currently not enough researches done in this field. Therefore, this paper to study the effects of network externalities and perceived experiential value on perceived usefulness, user satisfaction, and continuous usage intention. The research results showed that the perceived experiential value and vertical compatibility significantly affected user satisfaction, but the perceived network size did not. The perceived network size and vertical compatibility did not affect the perceived usefulness. Also, the economic value, which is a sub-factor of the perceived experiential value, did not affect the perceived usefulness, but the functional value and hedonic value did significantly. The perceived network size significantly affected continuance usage intention, but the perceived network compatibility did not.

Analysis of Users' Satisfaction Utility for Precipitation Probabilistic Forecast Using Collective Value Score (그룹 가치스코어 모형을 활용한 강수확률예보의 사용자 만족도 효용 분석)

  • Yoon, Seung Chul;Lee, Ki-Kwang
    • Korean Management Science Review
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    • v.32 no.4
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    • pp.97-108
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    • 2015
  • This study proposes a mathematical model to estimate the economic value of weather forecast service, among which the precipitation forecast service is focused. The value is calculated in terms of users' satisfaction or dissatisfaction resulted from the users' decisions made by using the precipitation probabilistic forecasts and thresholds. The satisfaction values can be quantified by the traditional value score model, which shows the scaled utility values relative to the perfect forecast information. This paper extends the value score concept to a collective value score model which is defined as a weighted sum of users' satisfaction based on threshold distribution in a group of the users. The proposed collective value score model is applied to the picnic scenario by using four hypothetical sets of probabilistic forecasts, i.e., under-confident, over-confident, under-forecast and over-forecast. The application results show that under-confident type of forecasts outperforms the others as a measure of the maximum collective value regardless of users' dissatisfaction patterns caused by two types of forecast errors, e.g., miss and false alarm.

Estimating Optimal Potential Surface for Spatial Expansion of Built-up Area by Formulating WSM-AHP Method (WSM-AHP법의 정식화를 통한 주거지 확산 지역의 최적 잠재력 표면의 추정)

  • Kim, Dae-Sik
    • Journal of The Korean Society of Agricultural Engineers
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    • v.50 no.3
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    • pp.91-104
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    • 2008
  • This study developed the WSM (weighted scenario method)-AHP method that can optimize the weighting value for multi-criteria to make GIS grid-based potential surface. The potential surface has been used to simulate urban expansion using distributed cellular automata model and to generate land-use planning as basic data. This study formulated the WSM-AHP method in mathematically and applied to test region, Suwon city, which located on south area from Seoul. WSM-AHP method generates potential map for each pair of weighting value for all criteria, which one criterion is weighted with high weighting value and the others use low weighting value, considering that the summation for all criteria weighting values should be "1". The potential change rate to the step of weighted scenario for weighting value of criteria is standardized like AHP intensity matrix in this study. From the standard potential change rate, WSM-AHP intensity matrix is completed, and then the optimal weighting value is calculated from the maximum eigenvector of the WSM-AHP matrix, according to the new WSM-AHP method developed in this study. The applied results of new method showed that the optimal weighting value from WSM-AHP is more resonable than the general AHP specialists' evaluation for weighting value. The another new finding of this study is to suggest the deterministic approach to optimize the weighting value for the distributed CA model, which is used to find new city area and to generate rational land-use planning.

Effect of Consumption Value of Restaurant Service on Consumer Satisfaction: Focusing on Consumer Experiences at a Chinese Franchise Restaurant (외식서비스에 대한 소비가치가 소비자만족에 미치는 영향: 중국 프랜차이즈 레스토랑 소비자경험을 중심으로)

  • Sun, Wan Lu;Hwang, Hyesun;Hong, Ji Hyung
    • Human Ecology Research
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    • v.58 no.2
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    • pp.177-186
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    • 2020
  • This study examined consumer experiences on consumption value for the restaurant service and the effect of consumption value on consumer satisfaction. Consumption value was composed of four values: functional, social, emotional, and epistemic. Participants consisted of 407 consumers who live in Shanghai and have experience eating at Haidilao restaurant. The results of this study suggested that the perceived consumption value of the restaurant service varies by the socio-demographic backgrounds of consumers. Consumer satisfaction is affected by the epistemic, emotional, and functional values of the restaurant service. The effect of epistemic value on consumer satisfaction with restaurant service was the highest among all consumption values followed by emotional and functional values. There was no significant effect of social value on consumer satisfaction. This study showed that consumers pursue various values in the restaurant services which had a greater influence on consumer satisfaction than the functional value related to the primary purpose of restaurant services. As the consumer experience diversifies along with the globalized food service industry, it is necessary to improve the consumer satisfaction of restaurant services by investigating what values and experiences consumers pursue. The results of this study contribute to a consumer-oriented service design of restaurants by illuminating consumers' experiences with consumption values that influence consumers' satisfaction with the overall restaurant service.

The Impact of If Project Types and Ownerships on IT Value Evaluation (IT 프로젝트 유형과 오너쉽이 IT 가치평가에 미치는 영향)

  • 이국희;구본재
    • Journal of Information Technology Applications and Management
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    • v.9 no.3
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    • pp.79-95
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    • 2002
  • As the budget size and complexity of 1T investment are growing, IT value measurement becomes more critical to the success of IT management In public organizations and private firms. It has been known that there are many factors such as IT costs, risks, qualify, and usage that should be taken Into consideration during the process of measuring IT value and making IT Investment decisions. However, little research has been done so far In order to analysis factors affecting the IT value and effectiveness. The purpose of this study Is to Investigate the impact of IT Project types and ownerships on IT value evaluation. The three research questions are as follows : (1) Does IT project type such as transactional, Informational, and infrastructure have any impact on 1T value measurement\ulcorner (2) Does the IT development ownership has any Impact on IT value\ulcorner (3) Does the IT operation ownership has any impact\ulcorner The empirical research was done at S-Electronics, world-wide known and the biggest manufacturing company in Korea, based on the method of structured interview. About 200 individual Information systems have been evaluated to calculate ROI measures, the dependent variable In this study. The results of statistical analysis show that two of three Independent variables, IT project types and IT development ownership, have statistically significant effects on IT value in terms of ROI measures.

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Resource-Based Relative Value for Estimation of Nursing Behavior in Neonatal Intensive Care Units (신생아집중치료실 간호수가 산정을 위한 간호행위별 상대가치 산정)

  • Moon, Sun-Young
    • Child Health Nursing Research
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    • v.12 no.1
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    • pp.15-24
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    • 2006
  • Purpose: This study was done to define nursing behavior in neonatal intensive care units so as to estimate resource-based relative value-. Method: Participating in this study were 292 nurses in neonatal intensive care units. The study surveyed physical and mental labor, stress and time involved in nursing work. Tool used in this study was a nursing labor per relative value tool. For analyzes, the relative value of each nursing behavior was calculated, where the mean value of the three components, labor intensity and component-by-component explanatory power were in percentage terms. Results: 1. Nursing behaviors in neonatal intensive care unit were classified and defined at three levels: 5 main domains, 17 mid-domains, and 42 small domains. 2. The per component explanatory power of intensity involved in nursing labor showed physical effort to be 32.45%, mental 32.86%, and stress 34.69%. 3. The reliability of nursing labor factors was very strong, Cronbach's alpha value of 0.96. Conclusion: In this research, which is a first in defining nursing behavior in neonatal intensive care units, individual nursing behavior were broken down using resource-based relative value for nursing cost, and each nursing behavior was successfully translated to a numerical value.

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The Characteristics of Blasting Vibration in the Construction of Apartment and Buildings in Urban Area (도심지 발파공사장의 발파진동 특성)

  • 이연수;장서일
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2004.05a
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    • pp.521-526
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    • 2004
  • In order to evaluate the effect of blasting vibration in buildings and it's resident located around blasting construction field in urban area, blasting vibration characteristics were measured the vibration level, vibration velocity. The 250g and 750g of charged powder were used at the apartment and at the ground, respectively. In the measurement of the ground, Z(perpendicularity) axis was the highest value in vibration level, but vertical axis was the highest value at 25m point and longitudinal axis was the highest value at 50m point in vibration velocity. The amount of measurement was high value when measuring point is higher than blasting source, while that of measurement was low value when measuring point is lower than blasting source. In the measurement of the apartment, 2 axis was the highest value in vibration level, but in vibration velocity transverse axis was the highest value at ground, was vertical axis at 1st floor, was longitudinal axis at 3rd floor and was vertical and longitudinal axis at 5th floor. The vibration level and the vibration velocity of 50m point showed higher correlation value than 25m point at the ground, but those of 25m point showed higher correlation value than 50m point at the apartment.

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