• The Journal of Information Systems
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• v.32 no.2
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• pp.177-190
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• 2023

Purpose Recently, as a new business marketing tool, short form content focused on fun and interest has been shared as hashtags. By extracting positive and negative keywords from media audiences through comment analysis of social media news, various stakeholders aim to quickly and easily grasp users' opinions on major news. Design/methodology/approach YouTube videos were searched using the YouTube Data API and the results were collected. Video comments were crawled and implemented as HTML elements, and the collection results were checked on the web page. The collected data consisted of video thumbnails, titles, contents, and comments. Comments were word tokenized with the R program, comparing positive and negative dictionaries, and then quantifying polarity. In addition, social network analysis was conducted using divided positive and negative comments, and the results of centrality analysis and visualization were confirmed. Findings Social media users' opinions on issue news were confirmed by analyzing and visualizing the centrality of keywords through social network analysis by dividing comments into positive and negative. As a result of the analysis, it was found that negative objective reviews had the highest effect on information usefulness. In this way, previous studies have been reaffirmed that online negative information has a strong effect on personal decision-making. Corporate marketers will analyze user comments on social network services (SNS) to detect negative opinions about products or corporate images, which will serve as an opportunity to satisfy customers' needs.

• Journal of Wellbeing Management and Applied Psychology
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• v.6 no.4
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• pp.27-31
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• 2023

Purpose: This study analyzed papers identified by entering the two keywords 'unification education' and 'university' during research from 2013 to 2022 in order to identify trends and key concepts in unification education research at domestic universities. Research design, data, and methodology: The study analyzed 224 papers, excluding those on primary, middle, and high school unification education, as well as unrelated and duplicate papers. The analysis included developing a co-occurrence network of keywords, utilizing topic modeling to categorize research types, and confirming visualizations such as word clouds and sociograms. Results: In the final analysis, the research identified 1,500 keywords, with notable ones like 'Korea,' 'education,' 'unification.' Centrality analysis, measuring influence through connected keywords, revealed that 'Korea,' 'education,' 'north,' and 'unification' held significant positions. Keywords with high centrality compared to their frequency included 'learning,' 'development,' 'training,' 'peace,' and 'language,' in that order. Conclusions: This study investigated trends and structures in university-level unification education by analyzing papers identified with the keywords 'unification education' and 'university.' The use of keyword network analysis aimed to elucidate patterns and structures in university-level unification education. The significance of the study lies in offering foundational data for future research directions in the field of unification education at universities.

• Smart Media Journal
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• v.5 no.1
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• pp.61-68
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• 2016

According to increasing SNS users and developing smart devices like smart phone and tablet PC recently, many techniques to classify user emotions with social network information are researching briskly. The use emotion classification stands for distinguishing its emotion with text and images listed on his/her SNS. This paper suggests a method to classify user emotions through sampling a value of a representative figure on a trigonometrical function, a representative adjective on text, and a canny algorithm on images. The sampling representative adjective on text is selected as one of high frequency in the samplings and measured values of positive-negative by SentiWordNet. Figures sampled on images are selected as the representative in figures; triangle, quadrangle, and circle as well as classified user emotions by measuring pleasure-unpleased values as a type of figures and inclines. Finally, this is re-defined as x-y graph that represents pleasure-unpleased and positive-negative values with wheel of emotions by Plutchik. Also, we are anticipating for applying user-customized service through classifying user emotions on wheel of emotions by Plutchik that is redefined the representative adjectives and figures.

• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.1-15
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• 2017

Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and word-of-mouth intention. A 221 survey questionnaire was distributed to men in their 20's and 30's who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's ${\alpha}$, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers' buying behaviors.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.2
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• pp.471-492
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• 2017

The demand and interest in big data analytics are increasing rapidly. The concepts around big data include not only existing structured data, but also various kinds of unstructured data such as text, images, videos, and logs. Among the various types of unstructured data, text data have gained particular attention because it is the most representative method to describe and deliver information. Text analysis is generally performed in the following order: document collection, parsing and filtering, structuring, frequency analysis, and similarity analysis. The results of the analysis can be displayed through word cloud, word network, topic modeling, document classification, and semantic analysis. Notably, there is an increasing demand to identify trending topics from the rapidly increasing text data generated through various social media. Thus, research on and applications of topic modeling have been actively carried out in various fields since topic modeling is able to extract the core topics from a huge amount of unstructured text documents and provide the document groups for each different topic. In this paper, we review the major techniques and research trends of text analysis. Further, we also introduce some cases of applications that solve the problems in various fields by using topic modeling.

• Women's Health Nursing
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• v.29 no.2
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• pp.128-136
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• 2023

Purpose: Topic modeling is a text mining technique that extracts concepts from textual data and uncovers semantic structures and potential knowledge frameworks within context. This study aimed to identify major keywords and network structures for each major topic to discern research trends in women's health nursing published in the Korean Journal of Women Health Nursing (KJWHN) using text network analysis and topic modeling. Methods: The study targeted papers with English abstracts among 373 articles published in KJWHN from January 2011 to December 2021. Text network analysis and topic modeling were employed, and the analysis consisted of five steps: (1) data collection, (2) word extraction and refinement, (3) extraction of keywords and creation of networks, (4) network centrality analysis and key topic selection, and (5) topic modeling. Results: Six major keywords, each corresponding to a topic, were extracted through topic modeling analysis: "gynecologic neoplasms," "menopausal health," "health behavior," "infertility," "women's health in transition," and "nursing education for women." Conclusion: The latent topics from the target studies primarily focused on the health of women across all age groups. Research related to women's health is evolving with changing times and warrants further progress in the future. Future research on women's health nursing should explore various topics that reflect changes in social trends, and research methods should be diversified accordingly.

• Knowledge Management Research
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• v.16 no.2
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• pp.67-89
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• 2015

Improving productivity of knowledge workers is an important issue in the 21st century referred as knowledge-based society. The core key word is knowledge sharing among constituents of an organization. The purpose of this study is to combine the social network position factors with attitude and behavior factors, and develop an integrated research model for the knowledge sharing among members of an organization. This study adopted the integrated theoretical framework based on social capital, self-efficacy, transactive memory, and knowledge sharing. Surveys were conducted to 42 organizational members from a department in a leading IT outsourcing company to empirically test the proposed research model. In order to validate the proposed research model, social network analysis tool, UCINET, a structural equation modeling tool, SmartPLS, were utilized. The empirical result showed that, first of all, organizational members' familiarity network position had significant influence on knowledge self-efficacy and transactive memory capability. Second, knowledge self-efficacy and transactive memory capability affected knowledge sharing intention. Third, knowledge sharing intention also had an impact on the job performance. However, organizational members' expertise network position had no significant influence on knowledge self-efficacy and transactive memory capability. This finding reveals the importance of the emotional approach rather than the rational approach in knowledge management. The theoretical and practical implications on the research findings were discussed along with limitations.

• Journal of Institute of Control, Robotics and Systems
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• v.13 no.8
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• pp.726-734
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• 2007

Generally, a mobile robot is moved by original input programs. However, it is very hard for a non-expert to change the program generating the moving path of a mobile robot, because he doesn't know almost the teaching command and operating method for driving the robot. Therefore, the teaching method with speech command for a handicapped person without hands or a non-expert without an expert knowledge to generate the path is required gradually. In this study, for easily teaching the moving path of the autonomous mobile robot, the autonomous mobile robot with the function of speech recognition is developed. The use of human voice as the teaching method provides more convenient user-interface for mobile robot. To implement the teaching function, the designed robot system is composed of three separated control modules, which are speech preprocessing module, DC servo motor control module, and main control module. In this study, we design and implement a speaker dependent isolated word recognition system for creating moving path of an autonomous mobile robot in the unknown environment. The system uses word-level Hidden Markov Models(HMM) for designated command vocabularies to control a mobile robot, and it has postprocessing by neural network according to the condition based on confidence score. As the spectral analysis method, we use a filter-bank analysis model to extract of features of the voice. The proposed word recognition system is tested using 33 Korean words for control of the mobile robot navigation, and we also evaluate the performance of navigation of a mobile robot using only voice command.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.1-15
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• 2019

One of the biggest difficulties in the vocational training field is the dropout problem. A large number of students drop out during the training process, which hampers the waste of the state budget and the improvement of the youth employment rate. Previous studies have mainly analyzed the cause of dropouts. The purpose of this study is to propose a machine learning based model that predicts dropout in advance by using various information of learners. In particular, this study aimed to improve the accuracy of the prediction model by taking into consideration not only structured data but also unstructured data. Analysis of unstructured data was performed using Word2vec and Convolutional Neural Network(CNN), which are the most popular text analysis technologies. We could find that application of the proposed model to the actual data of a domestic vocational training institute improved the prediction accuracy by up to 20%. In addition, the support vector machine-based prediction model using both structured and unstructured data showed high prediction accuracy of the latter half of 90%.

• International Journal of Advanced Culture Technology
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• v.12 no.1
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• pp.270-275
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• 2024

Introduction. In this study, purpose is to analize the types of golf tourism, inbound or outbound, by using big data and see how movement of industry is being changed and what changes have been made during and after Covid-19 in golf industry. Method Using Textom, a big data analysis tool, "golf tourism" and "Covid-19" were selected as keywords, and search frequency information of Naver and Daum was collected for a year from 1 st January, 2023 to 31st December, 2023, and data preprocessing was conducted based on this. For the suitability of the study and more accurate data, data not related to "golf tourism" was removed through the refining process, and similar keywords were grouped into the same keyword to perform analysis. As a result of the word refining process, top 36 keywords with the highest relevance and search frequency were selected and applied to this study. The top 36 keywords derived through word purification were subjected to TF-IDF analysis, visualization analysis using Ucinet6 and NetDraw programs, network analysis between keywords, and cluster analysis between each keyword through Concor analysis. Results By using big data analysis, it was found out option of oversea golf tourism is affecting on inbound golf travel. "Golf", "Tourism", "Vietnam", "Thailand" showed high frequencies, which proves that oversea golf tour is now the re-coming trends.