• 제목/요약/키워드: women in the metropolitan area

검색결과 243건 처리시간 0.024초

여대생의 라이프스타일과 SPA 의류상표의 상표충성도 및 재구매의도에 관한 연구 (A Study on Brand Loyalty and Repurchase Intention of SPA Clothing Brand Related to Lifestyles of Female College Students)

  • 신지수;이명희
    • 복식
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    • 제62권5호
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    • pp.31-43
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    • 2012
  • The purposes of this study were to investigate the differences of post-purchase satisfaction, brand loyalty, and repurchase intention of SPA clothing brand according to lifestyles, and to disclose how lifestyles, post-purchase satisfaction, and brand loyalty influence the repurchase intention. The research method was a survey method using questionnaires. The subjects were 304 female college students residing in Seoul metropolitan area. The lifestyles were classified into six factors including pursuit of challenges, proactive interpersonal relationship, interest in sports, self-centeredness, interest in IT, and achievement orientation. Three female groups were derived by cluster analysis of the 6 lifestyle factors: active-activity type, passive-activity type, and achievement-pursuit type. Brand loyalty was classified into two factors including continuing loyalty and convenient loyalty. First, the active-activity group showed higher convenient loyalty than the other groups. The achievement-pursuit group showed higher post-purchase satisfaction than the other groups in appearance of clothing, while the passive-activity group showed lower satisfaction in every factor, in particular, its price satisfaction was very low. Second, senior students showed higher continuing loyalty than freshmen, sophomores, and juniors. Students with more clothing expenses showed higher continuing loyalty as well as convenient loyalty than those with less clothing expenses. Their price satisfaction with SPA clothing brand as well as repurchase intention was higher. Third, repurchase intention was influenced by brand loyalty the most, and the next in the order by satisfaction level with brand, satisfaction with price, satisfaction level with appearance, and proactive interpersonal relationship. The brand loyalty was influenced by satisfaction level with price the most, and the next by satisfaction level with appearance.

병원 간호사의 폭력경험과 전문직 삶의 질과의 관계 (Relationship of Experience of Violence and Professional Quality of Life for Hospital Nurses')

  • 배연희;이태화
    • 간호행정학회지
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    • 제21권5호
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    • pp.489-500
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    • 2015
  • Purpose: The purpose of this study was to identify the relation between violence experiences and the professional quality of life for hospital nurses. Methods: The participants for this study were 212 nurses in one general and three special hospitals located in the metropolitan area of Seoul, South Korea. Data gathered through October and November 2013 were analyzed using descriptive statistics and $x^2$ test. Results: Nurses experienced verbal violence, physical threats and physical violence more frequently from patients and their families rather than from doctors or peer nurses. Nurse's compassion satisfaction was low when nurses experienced violence from peer nurses. Burnout was high when nurses experienced violence from doctors, peer nurses, patients and their families. Secondary traumatic stress was affected by violence from patients and their families. The professional quality of life of nurses was associated with violence from doctors, peer nurses, patients and their families. Of the nurses, 69.3% answered that formation of a positive organizational culture would be the most effective measure for prevention of violence in hospitals. Conclusion: The formation of positive organizational culture, development of violence intervention policies and education are crucial to improve the professional quality of hospital nurses' life.

청소년의 부정적 정서 및 사회적 지지와 진로성숙도 간의 관계 (The Relationships Between Negative Affect, Social Support, and Career Maturity Among Adolescents)

  • 최미경
    • 아동학회지
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    • 제37권3호
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    • pp.53-68
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    • 2016
  • Objective: This study examined the relationships between negative affect, social support, and career maturity among adolescents. Methods: The participants in this study comprised 260 $1^{th}$ junior high school students in a Seoul metropolitan area. They completed questionnaires on level of negative affect, social support, and career maturity. Data were analyzed by means of basic descriptive statistics, Pearson's correlations, and multiple and hierarchical regression analyses. Aiken and West's method was used to determine the interactive model's modality. Results: The major findings were as follows: First, negative affect was negatively correlated with social support and career maturity. Social support was positively correlated with career maturity. Second, significant interaction effects were found between negative affect and social support on career maturity; that is, for male students, significant interaction effects were found between negative affect and social support (parent support) on career maturity (career determinacy/career independence). For female students, significant interaction effects were found between negative affect and social support (peer support) on career maturity (career confidence/career readiness/career determinacy/career independence). Conclusion: These results suggest the need to intervene in relation to social support (parent support/peer support) and to improve career maturity among adolescents.

청소년의 흡연과 스트레스, 가족기능 및 활력상태에 관한 연구 (A Study for Adolescent Smoking, Stress, Family Function and Vital Power)

  • 전은영;이수연
    • 한국간호교육학회지
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    • 제7권1호
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    • pp.143-156
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    • 2001
  • This is a survey in order to provide basic information for smoking cessation teaching as investigate adolescent smoking, stress, family function and vital power. Data collection was done at the high school(12 class) and middle school(12 class) with quota sampling during 2 weeks from October 27, 2000. in the metropolitan area of Taegu. Total subjects of this study were 1710 students. The instruments for this study were the Life Event Checklist, Family APGAR, and vital power item among in the SF-36. Frequency, percentage, t-test, ANOVA, and multiple logistic regression by SPSS/PC Win Ver7.5 program were used to analyze the data. The results of this study were as fellows; 1) The subjects of this study was consisted with middle school student (876, 51.2%) and high school students. The students that they have used smoking at past or current smoker was reported 18.9%. Most of the smoking adolescents reported that they started smoking during middle school age, and there were more smoking rate among vocational high school students than academic high school students. 2) There were more stress among high school, men, and vocational high school. In aspect of family function, there were reported high score among women and middle school. At the vital power, there were reported more score among men students than women students. 3) Current smokers were more likely than nonsmokers to report more stress, low family functioning. 4) In order to identify predicting factor for adolescent smoking, family function and stress were tested significant variables statistically.

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TV 홈쇼핑에서의 패션제품 구매자의 강박 구매 (Compulsive Buying of Fashion Goods Purchasers on TV Home Shopping Shows)

  • 박혜정
    • 한국의류학회지
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    • 제27권5호
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    • pp.588-599
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    • 2003
  • The convenience of TV home shopping is known to provoke compulsive buying, which is chronic and repetitive purchasing behavior that comes about as a response to negative events or feelings. The purpose of this study was to identify whether there is a difference in the degree of compulsive buying between the purchasers of fashion goods and the purchasers of non-fashion goods on TV home shopping shows and the determinants of compulsive buying and their relative importance. Utilizing the convenient sampling method, the sample of the study was composed of women aged over 20 living in the Seoul metropolitan area. Out of 380 distributed questionnaires, 270 useful questionnaires were returned. The data were analyzed using t-test, Pearson correlation, and multiple regression. The results indicated that TV home shoppers who purchased fashion goods showed higher degree of compulsive buying than those who purchased non-fashion goods and the determinants of compulsive buying are sample's age, mean age of the sample's children, credit usage, expenditure on fashion goods, frequency of purchase of fashion goods on TV home shopping shows, and promotional tools used by TV home shopping retailers. Regarding the relative importance of the determinants, credit usage was the most influential factor followed by expenditure on fashion goods and the length of exposure to TV home shopping shows.

지각자의 유행관여가 의복색 지각과 선호도에 미치는 영향 (The Effect of Perceiver′s Fashion Involvement on Clothing Color Perception and Preferences)

  • 이명희
    • 한국의류학회지
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    • 제27권7호
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    • pp.851-861
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    • 2003
  • The objectives of this study were to investigate the effect of perceiver's fashion involvement, clothing color, and background of object person on image perceptions of clothing, and to examine how clothing color preference vary according to perceiver's fashion involvement. Subjects were 273 college women in the metropolitan area of Seoul. The T-shirt was changed into 11 colors by using the CAD system. Five factors were derived to account for the dimensions of image perception. These were individuality, elegance, femininity, activity, and neatness. Perceiver's fashion involvement gave a significant influence on perception of individuality. Clothing color gave significant influences on 5 image dimensions. White and beige were evaluated neat image. Neatness factor had an interaction effect by fashion involvement and clothing color. The high involvement group evaluated white and beige shirt more neatly, and orange and yellow less neatly than the low involvement group. Individuality and elegance had an interaction effect by fashion involvement and background of object person. The high involvement group liked red, violet, and black shirt more than the low involvement. Refined and becomingness image gave significant influences on clothing color preference in both high and low involvement groups.

일부지역 성인여성의 사회경제적요인, 건강관련의식구조 및 식생활태도와 채소류 소비에 미치는 영향 (Influences of Socio-demographic Factors, Health-related Recognitions and Dietary Behaviors on Use and Purchasing of Vegetables among Adult Women)

  • 오혜숙
    • 한국지역사회생활과학회지
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    • 제19권4호
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    • pp.481-495
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    • 2008
  • The aim of this study was to investigate the effects of socio-demographic and health-related perceptions and twenty dietary behaviors on the superiority and preference, convenient use of and purchase motives of vegetables among 370 women(mean age 43.9) in Seoul and metropolitan and Gangwon area. Data was collected using a questionnaire developed in advanced studies. Almost all subjects rated vegetables more predominantly than grains or meats on the basis of health, diversity, and convenience to purchase. Recognition of healthly funcions of diet, purpose of diet and some dietary behaviors had influence on preference for vegetables. Those who recognized that diet had the function of disease control and prevention, knew the healthy options vegetables provide us, such as, preventing us from geriatric diseases, good sources of vitamins and minerals and considered other motives aside from health issues. From Pearsons's correlation analysis, it was revealed that sufficient time for meal preparation and pleasant eating and desirable life style and dietary attitudes, and a better understanding of nutrition were positively correlated with consumption of more vegetables and convenient use of vegetables. The subjects who recognized the ability of food to help prevent diseases, had a preference for vegetables and attitude to use nutritional knowledge and also considered the nutrition values of vegetables and environment friendliness. Everyday use of vegetables such as consuming a variety of different vegetables, a families favorite vegetables and variation of cooking methods had correlated positively with purchase motives. Therefore to encourage consumption of vegetables, it is important to notice three points continuously; first, practical information of nutritive values of vegetables, the contribution of vegetables in current animal protein foods centered diet and healthful functionalities. Second, the importance of regular diet and steadfast attitude and lifestyle. Finally, the quality of the market where the products are bought such as, quality control of freshness, sanitation, expression of producer and a pleasant environment to shop in.

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코로나19로 인한 지도교수의 비대면 상담 사례 연구 - 포토보이스 기법을 활용한 SNS 상담을 중심으로- (A Case Study of Faculty Advisor's non Face-to-face Counseling during Coronavirus Incubation Period - SNS Counseling Applied Photovoice-)

  • 곽현주;고은현
    • 융합정보논문지
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    • 제10권11호
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    • pp.202-209
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    • 2020
  • 코로나19로 인해 일반대학에서 비대면 교육이 진행되어 상담도 비대면으로 진행할 필요가 있었다. 이 연구는 학생들이 생각과 경험을 잘 표현하는 사진과 찍고, 자신의 생각을 글로 정리하는 포토보이스 방법과 SNS 소통 방법을 혼합한 상담을 시행한 사례 분석으로 비대면 교육상황에서 지도교수의 상담 방향을 제시하는 데 의미가 있다. 포토보이스를 활용한 SNS 상담을 수도권 전문대학 유아교육과 3학년 10명을 대상으로 6회기 상담 및 FGI를 실시하였다. 학생의 상담에 대한 인식과 상담내용을 분석한 연구 결과는 다음과 같다. 첫째, 연구참여자들은 포토보이스 기법을 적용한 SNS 상담에 대해 긍정적으로 인식하였다. 둘째, 비대면 일상과 학업에 대해 점차 적응하고 긍정적 측면을 평가하였으나, 진로 및 취업에서는 두려움을 호소하였다. 본 사례 연구를 통한 비대면 상담 전략과 후속 연구를 제안하였다.

옴니채널(Omni Channel) 특성이 소비자들의 지각된 위험과 태도 및 이용의도에 미치는 영향 (Effects of omni channel characteristics on consumers' perceived risk, attitude, and intention)

  • 홍정민;신수연
    • 복식문화연구
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    • 제26권3호
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    • pp.346-359
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    • 2018
  • Currently, dramatic change had led to the growth of the distribution environment and the retailer's distribution channel. This change had shifted the 'single channel' to 'multi channel', and from 'cross channel' to 'omni channel'. While fashion companies using omni channel are rapidly growing, few research regarding omni channel had been done in academic field. In this study, we examined the influence of omni channel characteristics on consumers' perceived risk as well as consumers' perceived risk toward attitude and intention to use omni channel. We surveyed 696 male and female respondents aged 20 to 40 who lived in Seoul and the metropolitan area. Using AMOS 20.0, factor analysis, reliability analysis, and structural equation model analysis were performed to verify the model of this study. The results were as follows. First, omni channel's instant connectivity, location-based provability, interactivity, and entertainment factors did not decrease impacts on the perceived risk related to privacy and annoyance. Second, omni channel's instant connectivity and entertainment did not increase effects on the perceived financial risk, and location-based provability and interactivity did not increase effect on perceived financial risk. Third, the perceived risk concerning omni channel did not decrease on consumer attitude toward omni channel. Fourth, consumer attitude toward omni channel influenced the intention to use omni channel significantly.

남성의 액세서리 착용과 헤어스타일에 따른 인상형성 연구 (A Study of Impression Formation According to Men's Accessories Wearing and Hairstyle)

  • 송원영;이명희
    • 복식
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    • 제65권2호
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    • pp.17-32
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    • 2015
  • This study aims to examine the differences in impression formation according to the accessories and hairstyles worn by men, and to investigate the relation between men's appearance and occupation inferences. The subjects were 320 female university students residing in the Seoul metropolitan area. First, wearing eyeglasses gave an impression of more intelligent image and less mild image. It was evaluated that the men wearing neckties have a high dimension of intelligence, and men wearing no necktie have a high dimension of progressiveness. Men with classic hairstyles had a high dimension of intelligence, while men with sports hairstyles had a high dimension of progressiveness, conspicuousness, and attractiveness. Second, metal rims on glasses had a high dimension of empowerment and attractiveness when a red necktie was worn, while horn-rimmed glasses with no necktie had a high dimension of conspicuousness and progressiveness. The men with sports hairstyles, with no eyeglasses had the highest dimension of progressiveness when a red necktie was worn. Third, it was evaluated that wearing a cloche hat or baseball cap had a low dimension of empowerment, while wearing a necklace had a high dimension of empowerment, conspicuousness, and progressiveness. Fourth, the men who wore a suit, eyeglasses, and a necktie with a classic hairstyle were deduced to be professionals, with high-ranking or white-collar jobs. It was found that when men wore a suit with a sports hairstyle, no eyeglasses, and no ties, they were inferred to be engaged in a service job. The baseball caps were strongly associated with technical or simple labor job.