• Title/Summary/Keyword: women's wear

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A Study of Senescent Female Consumer's Design Preferences for their Lounge Wear and Buying Behaviors - A Focus on Elderly Women over Fifty - (시니어세대의 연령에 따른 실내복 디자인 선호도 및 구매행동 연구 - 50대 이상 중.노년 여성을 중심으로 -)

  • Chung, Sham-Ho
    • Journal of the Korean Society of Costume
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    • v.59 no.4
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    • pp.143-154
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    • 2009
  • The purpose of this research is to investigate elderly, middle-aged female consumers' design and material preferences for lounge wear and after understanding senescent women's propensity to purchase lounge wear. The subject of research were to those living in the Seoul and capital region and 612, which did not comprise missing values, were collected and used for data analyses. All the age groups including those in their 50s and 60s prefer jacket and pants styles the most and these styles are the most favored as lounge wear as well. Those in their 50s and 60s prefer a round neckline the most while those in their 70s favor a V neckline the most. Analyses of sleeve styles of senescent women show that all the age groups favor a straight set, or a sleeve design, the most. Although the aged people investigated in this research have relatively high purchasing power, it is found that they tend to buy low priced lounge wears. Reviewing all of the above-mentioned results, the prices of garments for senescent people will be set in consideration of their economic level, so that good quality commodities may be produced and sold at different prices.

Study on the aspect of costume in "Maeil Shinmun" - Focused on Men's wear, Women's wear and Children's wear- (매일신문에 나타난 복식현상에 관한 연구(I)-남성복, 여성복, 아동복 중심으로-)

  • 은영자;최윤혜;형승희
    • Journal of the Korean Society of Costume
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    • v.37
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    • pp.133-148
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    • 1998
  • This study presents the aspects and changing process of the habiliment from the National Liberation up to now by analyzing the articles of costume found in$\ulcorner$Maeil Shinmun$\lrcorner$from Jan. 1. 1946 to Dec. 31. 1996. In the period of 1946~1959, the political and economic conditions through the National Liberation and Korean war deteriorated and the interest in costumes were weakened. But the economic recovery and social stability in the middle of the 50's made the lost interest in costumes increase. From 1960 to 1969, the high economic growth was achieved by“Five year plans for Economic Development”and the progress of mass media, transportation, communication and education brought western culture to our society. It spread rapidly and changed the way of life and the sence of value. These phenomenon led to a great transition on the Korean costume culture in the 60's In 1970~1979, the articless of costume made a change from the 60's, which focused on women's wear, and tuned to one including general costumes not only women's wear but also men's wear due to the women's social roles, the unisexmode and diverse costume. In 1980~1989, the growth of the consumption, the banning of the school uniform, Asian Games(1986) and Olympic games(1988) caused the high qualification, personalization and diversification in the fashion industry. Further more, the traditional-oriented trend with korean culture was emphasized. It pursued the modernization of the traditional Korean Costume, Hanbok, to introduce the unique Korean Beauty. From 1990 to 1996, in the era of international-ization and open door policy, the competition of nations became intense and the comprehention about environmental destruction highlingted the concerns on ecology. The recognition of environmental protection and recycling were reflected in the fashion. It prevailed that the pursuit of personalization,. diverse style, practicality and the fashion leader called generation appeared.

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A Study on Infant s Wear Brand Positioning according to Fashion Lifestyle of Missy Women (신세대 주부의 패션라이프스타일 유형에 따른 유아복 상표 포지셔닝에 관한 연구)

  • 구양숙;박현희;이승민
    • Journal of the Korean Society of Costume
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    • v.51 no.1
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    • pp.49-59
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    • 2001
  • This study was designed to identify the brand positioning of Infant's wear according to fashion lifestyle of missy women. Cluster analysis on fashion lifestyle classified three groups according to fashion lifestyle factors : Fashion Indifference group(34%), Fashion & Individuality Oriented group(27%), Rationality Oriented group(37% ). The analysis of positioning map with satisfaction of seven brand image attributes (color, design, price, utility, quality brand name, fashion) showed the distance of satisfaction was different among three groups.

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Design Development of Shirts in Outdoor-Wear for New Senior Women's Using 3D Simulation Software - CLO 3D - (뉴 시니어 여성을 위한 아웃도어 웨어 디자인 개발 - CLO 3D를 활용한 여름용 상의 디자인 -)

  • Ji, Kyoungha;Choi, Yoonmi
    • Journal of the Korean Society of Costume
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    • v.65 no.5
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    • pp.62-73
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    • 2015
  • The aim of this research is to propose the final shirt design modified for new senior women that fulfills their emotional and physical needs. The modifications were based on the results of in-depth interviews and literature search, and the study was conducted in order to understand the desires and preferences of senior women, as consumption of outdoor-wear by the group continues to increase. To develop the design of outdoor-wear that satisfies the physical and emotional qualities and preference of the new senior women, six different designs with lines, combined materials, as well as materials that were layered, pleated and draped were proposed using virtual-dressing simulation software. Then, the modified designs were derived from the six original designs by reflecting the opinions collected in the in-depth interviews with eleven women in their 50s. The responses in the interviewed showed a preference for lines, pleats and layers, as these features made the clothes look trendy, gave it a slender-look, and improved the body shape of the women. As the color is the critical factor for outdoor-wear, there was an overwhelming preference for primary colors by the women, which was in contrast to their color preference in general clothes. A sleeve design modification was proposed to convert the half-sleeves to 3/4-long sleeves in order to account for changes in body temperature at menopause, and to satisfy the aesthetic needs for covering wrinkles. Research of new senior outdoor-wear designs will help segment and differentiate strategies for the increasingly fierce competing outdoor market, as well as l provide directions in the design creation process using the simulation of 3D virtual model.

A study on the task of the Korean traditional skills competitions - focused on the trends of the examination and manufacturing techniques - (한복기능경기대회의 과제에 관한 연구 - 출제 경향과 제작 기법을 중심으로 -)

  • Koo, Mi-Ran
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.1
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    • pp.125-136
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    • 2018
  • This study classified and analyzed the assignments for the Hanbok skill contests between 1998 and 2017 so that the Korean hanbok can be properly passed down. this study proposes a variety of useful values for the Hanbok culture industry by providing basic data on various Hanbok making techniques to the Hanbok artisan. The results of the analysis of 39 assignments for the Hanbok skill contest are as follows. Firstly, The 20 assignments presented in the Local Skills Competitions consisted of 13 tasks (65%) in formal wear and 7 tasks (35%) in casual wear. Formal wear is mainly comprised of men's and children's wear (85.7%). There are Pungcha Baji, Sagusam, Kkachi Durumagi, Jeonbok & Bokgeon, Durumagi, and others on the formal wear of men'schildren's wear. In casual wear, 66.7% of women's wear such as scarves, skirts, jeogori, Hwejang Jeogori & chima were on the list of assignments. Secondly, All of the 19 assignments presented in the National Skills Competitions were in adult suits. Thirteen tasks (68.4%) were in formal wear and 6 tasks (31.6%) were in casual wear. Nine out of the 13 formal wear tasks (69.2%) were men's clothes. In 6 assignments of the casual wear, men's and women's clothes were presented three times each. Formal wear that had many assignments was the men's Chulik, which was presented three times in 2006, 2008 and 2016. Thirdly, Eighteen (90%) of the 20 assignments presented at the Local Skills Competitions were for lined clothes, and the remaining 2 (10%) were for unlined clothes. Eleven tasks (57.9%) out of the 19 assignments presented in the National Skills Competitions were for lined clothes, and 8 tasks (42.1%) were for unlined clothes.

A Study on the Functionalism Expressed in the Art to Wear

  • Seo, Seung-Mi;Yang, Sook-Hi
    • The International Journal of Costume Culture
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    • v.5 no.2
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    • pp.1-14
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    • 2002
  • The first purpose of this research is to investigate the functionalistic concept through the general consideration of Functionalism, and to study the art's aesthetic value of functionalistic expressionist artists implication and form in terms of architecture and product design. Secondly, it analyzes the implication and shape of Functionalism towards 'Art to Wear', which can be explained as a mixture of fashion and art. The results are as follows; First, functionalistic 'Art to Wear' of Mechanical Analogy appears to have futuristic inclination stressing the significance of geometric shapes and machine aesthetics. It uses new materials, and reduce an unnecessary work of art to convey more accurate, concrete and effective character of form. Secondly, functionalistic 'Art to Wear' of Organic Analogy regards natural elements as important to pursue the warm human nature. Also, it appears to be free and comforting forms of Functionalism through an organic silhouette. Thirdly, functionalistic 'Art to Wear' of Moral Analogy excludes excessive ornaments, and includes the implication of appropriate and purposive purity which serves for practical function.

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Development of Optimal Yoga Wear Design for Active Senior Women (액티브 시니어 여성이 선호하는 요가복 디자인 개발)

  • Haemil Kim;Jeong-wook Choi
    • Journal of the Korea Fashion and Costume Design Association
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    • v.26 no.3
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    • pp.129-143
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    • 2024
  • This study aims to develop yoga wear for active senior women aged 50-60 who engage in social activities based on time and economic availability. With the rapid growth of the elderly population, active seniors have become prominent consumers, showing a keen interest in cultural and sports activities, particularly yoga, which suits their physical structure and characteristics. Despite the increased interest in home training and healthcare post-pandemic, research on active senior's athleisure wear remains insufficient compared to younger demographics. This study conducted a literature review to understand the characteristics of active seniors and their needs for yoga wear, followed by a survey of 24 women aged 50 and above who practice yoga. The survey was conducted to assess yoga participation, current yoga wear usage, and design preferences. Results indicated that most respondents practiced yoga for less than a year, primarily for health and stress relief. While 65.2% were aware of specialized yoga brands, only 50% wore them, citing high prices and size mismatches as barriers. Functionality was the most critical factor affecting yoga wear purchase decisions, followed by design, material, and color/pattern preferences. Preferred top designs included V-neck, crew neck, and cowl neck with three-quarter sleeves, while leggings with a full-band waist were favored for bottoms. The study highlights the need for affordable, functional, and size-diverse yoga wear for active senior women, suggesting that modern, sophisticated designs are more appealing to this demographic. These findings provide essential guidelines for developing yoga wear that meets the specific needs of active senior women. As a result, this research has suggested three different yoga wear designs for active seinor women, using 3D Clo.

Clothing Culture and Korean Women (복식문화와 여성)

  • 임숙자
    • The Research Journal of the Costume Culture
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    • v.4 no.2
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    • pp.113-124
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    • 1996
  • This research was designed to find out what is a distictive feature of the design elements of Korean women's costume and its influence by analizing the trend of Korean women's constume during the period of 1890 and 1995. The research was analized by a total of 854 random samples of clothing styles collected from materials in the museums and from articles of three leading newspapers and one of the best women's magazines in Korea. The changing trend of Korean women's costume was found out to be as follows: 1. In around 1910s, the trend of Korean women's costume has been changed into two-tier structure of both Korean and Western styles, and the typical and traditional Korean women's street wears such as 'Chang-ot' and 'Tsdechima' have been gradually diminished. 2. From 1920s, length of the Korean skirt, which was unnecessarily long and inconvenient, has been getting shorter for the convenience of walking. In addition, Korean women's underwear has become simplified, and sports wear could be seen for the first time in Korea. 3. During 1960s, the Western clothing styles have been increased rather than Korean styles as the street wear of the Korean women. 4. In 1970s, blue jeans, mini-skirts and casual wears have become a trend or fashion for women in Korea. 5. In 1980s, a fashion of unisex mode has arrived in this country, and from the year of 1987, wearing of panties among the Korean women has been increased rather than skirts wearing for the street wear. 6. During 1990s, various forma of complex styles came into being in such styles as so-called 'orange class style,' 'protruding navel T-shirts' and 'runner wear speedy.' From mid-1990s, Korean women have turned out to prefer the cute and light costumes by placing emphasis on the image of intellectual, professional and functional wears. The changing special feature of the Korean women's clothing designs could be distinctively observed during 1960s as the modernization policies in Korea have been processed during the period. The clothing trend before 1960 was to change and to solve problems of inconvenient and impractical wears, but the trend after 1960 was seen as a change to confirm a trend of the world fashion. From mid-1990s, however, preference of Korean women's self-conceited conception socially and an unquestionable changing pattern of Korean women's life.

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A Study on the Performance Evaluation of Commercial Functional Inner-wear

  • Beak, Seong-ik;Park, Sanghee
    • Journal of Fashion Business
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    • v.23 no.6
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    • pp.127-138
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    • 2019
  • As health and well-being become a global trend, the younger generation is focusing on the balance between work and leisure time and they are interested in sports activities as well as a cultural life. In addition, the range of sportswear is expanding, so that athleisure fashion is getting into daily lives. In particular, consumer groups in the sportswear market are beginning to change since generation Z consumers are more and more interested in sportswear and their needs are also growing of health and functional of sports wear. It's a global trend that athleisure fashion market is growing, which combines professional athletic wear with fashion. As the number of women who enjoy sports and leisure in their spare time, the consumer pattern in the sports wear market is also expanding to female customers. However, most sports functional wears were focused on male consumers, so that functional inner-wears are mostly made for both sexes, which mean the functional inner-wears are produced without considering the physical characteristics of men and women and with not enough size division ending up not suitable for professional athletes. In particular, female professional athletes need functional inner-wear that fits the characteristics of the sport because they are not only different in physical condition and they are also using different muscles for different movements. Therefore, functional inner-wear needs pattern development and size system setting considering the body shape and athletic movement of female professional athlete.