• 제목/요약/키워드: win-win strategy

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해외기업과의 동반성장 요소가 관계지속성에 미치는 영향 연구: 목표 몰입의 매개효과와 기업가 지향성의 조절효과를 중심으로 (A Study on the Impact of the Strategy for Win-Win with a Foreign Company upon Relationship Continuity: Focusing on the Moderating Effect of Entrepreneurial Orientation and the Mediating Effect of Goal Commitment)

  • 김성천;황희곤
    • 한국콘텐츠학회논문지
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    • 제22권4호
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    • pp.130-144
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    • 2022
  • 본 연구는 해외기업과의 동반성장 요소와 관계지속성의 관계에서 목표 몰입의 매개효과와 기업가 지향성의 조절효과를 검증하고자 한다. 연구대상은 무역전시회에 참가한 경험이 있는 기업의 실무담당자 427명을 대상으로 온라인 설문조사를 실시하였다. 자료분석은 SPSS 26.0과 AMOS 26.0 프로그램을 이용하여 통계분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 해외기업과의 협력을 위한 동반성장 요소 중 대부분의 요인이 목표 몰입에 유의한 영향을 미치는 것으로 확인되었다. 둘째, 해외기업과의 협력을 위한 동반성장 요소 중 대부분의 요인이 관계지속성에 정적으로 유의한 영향을 미치는 것으로 확인되었다. 셋째, 해외기업과의 목표 몰입은 관계지속성에 유의한 영향을 미치는 것으로 확인되었다. 넷째, 해외기업과의 협력을 위한 동반성장 요소와 관계지속성의 관계에서 목표 몰입의 매개효과를 분석한 결과, 일부 동반성장 요소에서 매개역할을 하는 것을 알 수 있었다. 다섯째, 해외기업과의 협력을 위한 동반성장 요소와 관계지속성의 관계에서 기업가 지향성은 일부 동반성장 요소에 대해 유의한 조절효과를 갖는 것으로 확인되었다.

IT서비스 대·중소기업 동반성장 전략 연구 (A Study on Win-Win Growth Strategy for Large and Mid-sized IT Service Enterprises)

  • 김현수
    • 한국IT서비스학회지
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    • 제11권3호
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    • pp.177-190
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    • 2012
  • The purpose of this research is to find a better win-win growth strategy of Large and mid-sized IT service enterprises. Efficient win-win growth for large and mid-sized enterprises is essential for acquiring a solid global competitiveness in IT service industry. However, previous studies lack generalized and detailed findings, and therefore past strategies were based on fragmented analysis. To develop an efficient win-win growth for Large and mid-sized enterprises, global benchmarking and an in-depth analysis on deep-rooted problems in IT service industry has been conducted. Past and present policies on IT service industry have been reviewed based on desirable co-growth structure. Based on research, current policies are unable to support co-growth, and collaborative efforts between Large and mid-sized enterprises as well as square deals are necessary for win-win growth. A new policy paradigm has been derived and a roadmap for efficient co-growth strategy has been suggested. The results of this research can be used for building a better IT service industry polices. In future studies, a longitudinal analysis on the proposed co-growth strategy can be conducted.

WATER RESOURCES POLICY AND CONFLICT RESOLUTION IN SOUTH KOREA : WIN-WIN STRATEGY

  • Choi, Yearn-Hong;Lee, Tae-Sam
    • Water Engineering Research
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    • 제2권4호
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    • pp.231-241
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    • 2001
  • Since South Korea has uneven rainfall and deteriorating water quality, it is imperative to create a comprehensive water resources policy and management. This paper is to adopt a win-win policy for upstream-downstream local governments that have been in water rights-related disputer or conflicts in the process of allocating water and maintaining water quality. The Win-Win Policy can be an integrated river-basin approach. We define the win-win policy, introduce the win-win case of Delaware River and Colorado River in the United States, and suggest the win-win policy for Nakdong River in South Korea. Nakdong River is chosen for this paper because it has more serious problems in preserving water quantity and maintaining water quality.

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대·중소기업 동반성장을 위한 상생결제시스템 활용의 영향요인과 경영성과에 관한 연구 (A Study on the Effect of Win-Win Payment System on SMEs' Performance)

  • 김기복;권순동
    • Journal of Information Technology Applications and Management
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    • 제25권1호
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    • pp.105-124
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    • 2018
  • The usage level of SMEs' win-win payment system is still lower than originally expected. In order to find the answer, we studied SMEs' usage performance of win-win payment system and analyzed the influencing factors of SMEs' usage level of win-win payment system. This study found that the more SMEs utilize win-win payment system, the higher they achieve the desired performance in finance, customer, process, learning and growth perspective. And this study found that usage level of win-win payment system is high in order of large corporations' pressure, government policy, and SMEs' readiness. This study is expected to improve win-win growth by increasing usage level of win-win payment system between large corporations and SMEs, while establishing desirable ecosystems.

지방행정혁신 확산을 위한 부서간의 협력증진에 관한 정책적 연구 (A Study of Policy on the Win-Win Strategy of the Department for the Largest Local Administration Innovation)

  • 이승희;이홍희;이성칠
    • 디지털융복합연구
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    • 제5권1호
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    • pp.27-33
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    • 2007
  • The purpose of this paper is to find an appropriate policy for local government innovation step by step. In order to accomplish this purpose, we considered the characteristics and situation of Gumi city. Specifically, we analyzed the win-win strategy of the department for the largest local administration innovation. Finally, we found that the chief executive's leadership and other strategies such as the adjustment of the innovation propulsion system are key factors. Also, Managing the resistance to change appeared during the process of local administrative innovation is important. The failure of the policy for local government innovation is caused by the failure to manage the resistance. Thus, for government innovation to succeed, correct information provision, comprehensive participation of public officials and effective management of resistance is necessary.

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Empirical Study on Inter-Firm Diffusion and Firms' Performance for Win-Win Growth Culture in Supply Chain

  • Kim, Kyung-Tae;Lee, Jung Seung;Kang, Namshin
    • Journal of Information Technology Applications and Management
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    • 제22권1호
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    • pp.153-163
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    • 2015
  • The purpose of this study is to investigate the relationship among factors that expand the win-win growth between domestic finished goods-making manufacturers and subcontractors. One-hundred twenty six firms participated for this study and were used for the data analysis. As a result of analysis, first, it was found that the win-win growth between first-tier suppliers and second-tier suppliers has positive effects on the win-win growth made by second-tier suppliers helping the third-tier suppliers. Second, it was found that the win-win growth policies supported by the government for the positive relationship between first-tier suppliers and second-tier suppliers for the finished goods-making manufacturers have positive effects on the win-win growth between second-tier suppliers and third-tier suppliers. Third, the results also showed that the win-win growth between second-tier suppliers and third-tier suppliers has a positive influence both on the financial and on the non-financial performances of the second-tier suppliers. Based on the results of this study, it is recommended to (1) construct infrastructure by sector through partnership between finished goods-making manufacturers and subcontractors, (2) draw in active support through the governmental win-win growth policies, (3) induce increasing productivities through information sharing, manpower support, technical support and educational support, and (4) strengthen and cultivate the culture of the small- and medium-sized companies.

동북아 피더네트워크의 Win-win전략에 관한 연구 (A Study on the Win-win Strategy on Northeast Asian Feeder Network)

  • 장우준;전찬용;김태원;곽규석;남기찬
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2006년도 추계학술대회 논문집(제1권)
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    • pp.243-248
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    • 2006
  • 최근 중국은 산항을 개장하여 선사 유치를 위한 다양한 혜택을 제공하고, 일본은 '수퍼중추항만 육성계획'을 세워 항만의 효율성을 바탕으로 비용을 낮추려는 노력을 하고 있다. 또한 선박의 대형화에 의한 중심항만(Hub Port) 위주의 기항과 북중국의 대향 물량 발생지역에 대한 직기항 경향으로 동북아 항만간의 경쟁이 더욱더 치열해 지고 있으며 동북아 역내 피더네트워크 강화의 필요성이 제기되고 있다. 따라서, 본 연구에서는 유럽 피더네트워크 전략 사례를 바탕으로 동북아 피더시장 현황을 파악하고 동북아 피더네트워크 구조를 분석함으로써 동북아 역내 항만 및 선사간의 과당경쟁을 지양하고 서로 Win-Win할 수 있는 터미널의 전략적 활용, 선사간 제휴 확대, 항만간 협력 강화를 위한 구체적인 전략을 제시하였다.

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지방행정혁신 확산을 위한 부서간의 협력증진에 관한 정책적 연구 (A Study of Policy on the Win-Win Strategy of the Department for the Largest Local Administration Innovation)

  • 이승희;이홍희;이성칠
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2006년도 추계학술대회
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    • pp.11-18
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    • 2006
  • The purpose of this paper is to find an appropriate policy for local government innovation step by step. In order to accomplish this purpose, we considered the characteristics and situation of Gumi city. Specifically, we analyzed the win-win strategy of the department for the largest local administration innovation. Finally, we found that the chief executive's leadership and other strategies such as the adjustment of the innovation propulsion system are key factors. Also, Managing the resistance to change appeared during the process of local administrative innovation is important . The failure of the policy for local government innovation is caused by the failure to manage the resistance Thus for government innovation to succeed, correct informal ion provision, comprehensive participation of public officials and effect ive management of resistance is necessary.

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윈윈전략을 위한 물류비즈니스 모델 : Logister와 벨크로 조직 (Logistics Business Model for Win-Win Strategy : Logister & Velcro Structure)

  • 백시현
    • 산업경영시스템학회지
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    • 제29권3호
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    • pp.33-42
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    • 2006
  • From middle of 90's, SCM had emphasized the importance of connection of all companies which participate to a market, and outsourcing has emphasizes the slim structure of companies for pursing cost reduction and service improvement. But outsourcing as '2-1=1' and integration as '1+1=2' not adapt to the advanced market but return to the former state. Besides, it is impossible of subcontractors and logistics companies to execute these strategies which are win-win strategy and outsourcing. So many logistics companies have sharp competition in price recently. Therefore logistics companies have increased the need for a profitable business model and strategy. This paper researches the limitations of logistics market and redefines the role of logistics through the evolution of logistics. Also this paper proposes new role(Logister) and structure(Velcro structure) for not maker-oriented logistics but market-oriented logistics. The introductory case study will help to understand 2 terms(logister and velcro structure).