• Journal of the Korea Society of Computer and Information
• /
• v.24 no.6
• /
• pp.81-88
• /
• 2019

Based on the theory of planned behavior and the theory of legal deterrence, this study takes consumers' willingness to pay for digital music as the research object, investigates the consumers who have digital music consumption channels and behaviors, and discusses the willingness of consumers to pay for digital music and its influencing factors. The study attempts to achieve the following research purposes: First, explore the influencing factors of willingness to pay for digital music using domestic and foreign literature research and related content analysis. Second, we want to examine the effect of Attitude, Collective Specifications, Quality Sensitivity and Music affinity on willingness to pay. Third, Legal deterrence and resource availability tries to verify whether there is a moderating effect between Attitude, Collective Specifications, Quality Sensitivity and Music affinity and willingness to pay. The research data was collected in 2019 between April 6th to May 8th. Questionnaires were randomly distributed in fixed places, mainly in Hubei Province, China. A total of 393 questionnaires were selected for data analysis. Based on the previous theoretical review and empirical analysis, the study draws the following conclusions: Firstly, attitude, collective specifications, quality sensitivity and music affinity have an impact on the willingness to pay. Second, Legal deterrence has a regulatory effect on the relationship among quality sensitivity, musical affinity and the willingness to pay. Last the resource availability has a significant impact on the willingness to pay. It also has a regulatory effect on the relationship among quality sensitivity, music affinity and the willingness to pay.

• International Journal of Advanced Culture Technology
• /
• v.8 no.1
• /
• pp.71-81
• /
• 2020

This study is intended to determine the effects of volunteering participation motivation on major satisfaction and continuance willingness in ophthalmic optics students. To achieve this, a survey was empirically carried out to ophthalmic optics students. The research findings showed that self-development among participation motivation factors had a significant effect on major satisfaction and continuance willingness, leisure on continuance willingness, and major satisfaction on continuance willingness in the relationship between the effects of volunteering participation motivation on continuance willingness and major satisfaction in ophthalmic optics students, respectively, adopting 3 hypotheses. On the other hand, leisure had no significant effect on major satisfaction, interpersonal exchange on major satisfaction, and interpersonal exchange on continuance willingness, respectively, rejecting 3 hypotheses. Which suggest that the high self-development willingness of college students as a factor of college volunteering participation motivation causes them to have pride and specialization in their major. Consequently, pride and specialization in major cannot only increase an understanding of personality and major, but maintain a positive attitude, leading to a long-continuous willingness, not a simple one-time service.

• Korean Journal of Health Education and Promotion
• /
• v.25 no.4
• /
• pp.43-54
• /
• 2008

Objectives: To identify the willingness of laypersons to perform the cardiopulmonary resuscitation(CPR), we analyzed their characteristics of socio-economic status and health-medical conditions associated with their willingness. Methods: Based on a health survey of Incheon Metropolitan City adults(N=5,114), tests of the differences between a group with willingness to perform CPR(=1,531) and a group with non-willingness to perform CPR(=3,583), and a logistic regression analysis of two groups were executed on socio-economic status-gender, age, marital stats, education level, jobs, and monthly household income-and health-medical conditions-CPR-related self-confidence, CPR education, chronic diseases, accident experience, EMS(emergency medical service) experience, and health status. Results: The rate of the willingness group was 29.9%, which was relatively lower than other developed countries. There were statistically significant differences between the willingness group with the non-willingness group on gender, age, jobs, CPR-related self-confidence, CPR education, and so on. Furthermore, Gender, age, students or armed forces among jobs, CPR-related self-confidence, and CPR education were statistically significant influential factors on the willingness to perform CPR. Conclusion: This study indicated that there was considerable variation in socio-economic status and health-medical conditions associated with willingness to perform CPR in Incheon. The CPR education aimed at increasing CPR-related self-confidence and correcting inaccurate perceptions of CPR attitudes would promote its use in response to out-of-hospital cardiac arrest.

• International Journal of Knowledge Content Development & Technology
• /
• v.8 no.4
• /
• pp.33-53
• /
• 2018

Since business startups are known to have positive effects on the economic growth of a country, it is necessary to review the factors influencing the willingness to start new businesses for the people to act on business startups. In this regard, the study sought to reexamine the findings of previous research showing that the innovative, initiative, and risk-taking characteristics, which are the constitutive elements of entrepreneurships, influence the willingness to start up. Furthermore, in this study, attempts were made to empirically analyze the direct and indirect relationships of self-leadership influencing the willingness to start new businesses. Consequently, first, it showed that college students' entrepreneurship has positive effects on the willingness to start new businesses. Second, the significance of the gender of college students was not confirmed as to playing a regulating role in the relationship between entrepreneurship and the willingness to start up. Third, the relationship between self-leadership and the willingness to start new businesses was validated to be significant in a positive direction. Fourth, no mediating effect of self-leadership in the relationship between entrepreneurship and the willingness to start new businesses was observed. Such research results have the following significances. First, while there is an awareness that the concepts of business start- up, entrepreneurship, and leadership carry masculinity, the lack of regulating effect of gender may reflect the changing phases of time and society where women's participation has been increasing. Second, self-leadership is a concept by which one pioneers his or her own life and an influencing factor on the willingness to start up; however, since it has enormous impacts on the entrepreneurship and willingness to start up, relevant mediating effects were not observed and the magnitude of the important influence between entrepreneurship and the willingness to start up were confirmed.

• Korean journal of food and cookery science
• /
• v.22 no.2 s.92
• /
• pp.131-139
• /
• 2006

This study investigated the effect of a coaching system(CS) on the employee's job satisfaction(JS) between the food service industry conducting and not conducting CS. A total of 342 employees were enrolled and the results were as follow. Firstly, relationship and willingness factors directly affected JS. Indirectly, work and relationship factors affected JS through the willingness factors. Secondly, when JS was compared at the service company conducting CS with that not conducting CS, work and relationship factors directly affected JS in the industry conducting CS, but only the relationship factor indirectly affected JS in the company not conducting CS. In addition, at the food service industry conducting CS, work factor affected willingness and competence factors, and therefore JS was affected indirectly, but relationship factor did not affect the willingness and competence factors. However, in the company not conducting CS, willingness only affected JS indirectly. Work factors directly affected JS, but through competence and willingness factors, work factor indirectly affected JS in the industry conducting CS. In the company not conducting CS, the relationship factor between employees affected the JS. In summary, CS increased JS through its direct effect on the work factor and indirect effect on the willingness and competence factors. Studies about CS are insufficient and CS remains in the introductory stage now, so further studies are necessary.

• The Journal of Korean Academic Society of Nursing Education
• /
• v.24 no.4
• /
• pp.415-423
• /
• 2018

Purpose: This study was done to examine the relationship between participation motivation, satisfaction and continuance willingness of voluntary activities of nursing students, and to identify factors influencing continuance willingness of voluntary activities. Methods: The research participants were 175 nursing students in the nursing departments of 3 universities located in G city and J province in Korea. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson correlation coefficient and multiple regression. Results: Participants' scores for participation motivation, satisfaction and continuance willingness of voluntary activities were $3.24{\pm}0.76$, $3.11{\pm}0.83$ and $3.03{\pm}0.85$ respectively. Participation motivation and satisfaction of voluntary activities had positive correlations. Satisfaction and continuance willingness of voluntary activities had positive correlations. Factors influencing nursing students' continuance willingness of voluntary activities included participation motivation and satisfaction of voluntary activities. And these variables explained 74% of the variance in continuance willingness of voluntary activities. Conclusion: The findings show that development and application of educational programs to increase participation motivation and satisfaction of voluntary activities are important and will improve nursing students' continuance willingness of voluntary activities.

• The Korean Journal of Emergency Medical Services
• /
• v.19 no.2
• /
• pp.19-27
• /
• 2015

Purpose: To determine factors of kindergarten teachers' willingness to perform cardiopulmonary resuscitation (CPR) and to suggest education methods toward CPR. Methods: We interviewed 92 kindergarten teachers trained to administer CPR. Among them, 74 answered the questions regarding CPR experience, barriers, and willingness. Logistic regression was used to calculate odds ratios (OR) and 95% confidence intervals (CIs) for the association of willingness factors to cognition, performance, and attitude toward CPR. Results: Of the participants, 73 (98.7%) were female, 32 (43.0%) were in their twenties (mean age: 33.9 years), 31 (41.9%) graduated college, 47 (63.5%) had < 10 years of tenure, and 65 (87.8%) and 62 (83.8%) indicated willingness to perform CPR to family members and kindergarteners, respectively. Barrier factors included fear of performing CPR incorrectly (46.8%) and injuring the victim (25.6%). Willingness factors included understanding brain death (37.7%) and performing CPR correctly (26.1%). Willingness predictors included attitude toward family members (OR: 4.54, 95% CI: 1.19 -17.39, p = .027) and kindergarteners (OR: 3.07, 95% CI: 1.15-8.22, p = .025), and cognition to kindergarteners (OR: 0.36, 95% CI: 0.13-0.99, p = .050). Conclusion: The kindergarten teachers were more willing to perform CPR to family members and kindergarteners than to others in an attitude-dependent manner.

• International Journal of Advanced Culture Technology
• /
• v.8 no.4
• /
• pp.306-317
• /
• 2020

This study aimed to identify the factors affecting elderly care willingness (ECW) of nursing students. A total of 313 nursing students participated in the study. Data were collected from May to June 2019 using Interpersonal Reactivity Index-Korean version, Semantic Differential Scaling for evaluating attitudes toward elders, Scale of Ageism, and Questionnaire for care willingness toward older adults. Data were analyzed by t-test, ANOVA, Pearson's correlation coefficient, and multiple regression using SPSS 21.0 Program. The factors with the most significant influence on the elderly care willingness was prejudice toward the elderly (β=-.30, p=.001), followed by attitude toward the elderly (β=-.25, p=.004), third year (β=-.23, p=.016), satisfaction with volunteer experience with the elderly (β=-.21, p=.008), satisfaction with nursing major (β=-.17, p=.032), and empathy (β=.16, p=.046). These factors explained 46% of the elderly care willingness. In conclusion, it is necessary to reduce prejudice against the elderly and develop positive attitudes toward the elderly to increase the willingness of nursing students to care for older adults. In particular, further study is required to increase the willingness of nursing students to care for the elderly through developing programs such as curriculums for positive contact experiences with the elderly and volunteer activities for the elderly.

• Korean Journal of Organic Agriculture
• /
• v.31 no.2
• /
• pp.117-134
• /
• 2023

This study analyzed the willingness to pay for meal kit products of Millefeuille Nabe and Gambas al-Ahiyo, and willingness to pay and purchase intentions according to various characteristics to suggest a meal kit marketing strategy that reflected consumer preference. It was found that the price of meal kits is higher than the price of individual ingredients and lower than the price of meal kits in the current market. The willingness to pay for Millefeuille Nabe is higher in the group that pursues quality and taste, and the more satisfied with the certification system, the higher their willingness to pay for both Millefeuille Nabe and Gambas al-Ahiyo. In addition, the higher the satisfaction with the pleasure, taste, and price of the meal kit, the higher the intention to purchase in the future. Therefore, to increase the willingness to pay and purchases intentions in the future, the quality of meal kit ingredients must be carefully revised and supplemented, and various products are developed and reflected in the marketing strategy.

• Advanced Industrial SCIence
• /
• v.1 no.2
• /
• pp.1-8
• /
• 2022

The purpose of this study was to verify the moderating effects of optimism on the relationship between depression and willingness for self-sufficiency in self-sufficiency program participating workers. For this study, a sample of 775 self-sufficiency program participating workers completed depression questionnaire, optimism scale and willingness for self-sufficiency scale. The data was analyzed using the Baron & Kenny's moderating effect verification method. The results of the analysis showed that depression had a significant negative effect on willingness for self-sufficiency, and optimism had a significant positive effect on willingness for self-sufficiency. The results verified the moderating effects of optimism on the relationship between depression and willingness for self-sufficiency. On the basis of the results, We discussed that optimism can reduce the negative effect of depression on willingness for self-sufficiency and improve willingness for self-sufficiency. We discussed the optimism promotion program as an intervention method to improve willingness for self-sufficiency in self-sufficiency program participating workers.