• 감성과학
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• 제12권4호
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• pp.545-556
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• 2009

본 연구의 목적은 체크패턴의 폭과 색채조합에 따른 넥타이의 감성이미지를 알아보는 데 있었다. 본 연구에 사용된 실험도구는 체크문양의 폭(소: 0.2cm, 중: 1cm, 대: 2cm), 색조조합(유사: 하양+밝은, 반대: 하양+어두운), 색상조합(WR: 하양+빨강, WB: 하양+파랑, WG: 하양+회색)으로 만든 총 18개의 사진 자극물과 체크넥타이의 감성이미지를 평가하기 위해 의미미분척도를 사용하였다. 피험자는 경남에 거주하는 여대생 216명을 대상으로, 조사는 2009년 9월에 실시되었다. 자료분석은 SPSS프로그램을 사용하여 변량분석과 Duncan-test를 실시하였다. 그 연구결과는 다음과 같다. 체크패턴의 폭과 색채조합에 따른 넥타이의 감성이미지를 요인분석한결과 매력성, 젊음, 현시성, 품위성, 온유성의 5가지 차원으로 도출되었다. 폭은 현시성 차원에서, 색조조합은 매력성, 현시성, 품위성, 온유성 차원에서 독립적인 영향을 미쳤으며, 이 두 변인 간에는 서로 상호작용하여 매력성 차원에 유의적인 영향을 미쳤다. 색상조합은 감성이미지의 모든 차원에서 독립적인 영향을 나타내었다. 또한 색상조합은 폭과 상호작용하여 매력성, 젊음, 현시성, 품위성 차원에 유의적인 영향을 미쳤고, 색조조합과 상호작용하여서도 매력성, 젊음, 현시성 차원에 두드러진 단서로 작용하였다.

• 복식문화연구
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• 제11권4호
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• pp.459-473
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• 2003

The purpose of this study is to identify the effect of four clothing cues(hue, tone, skirt width, and skirt length of dress)on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The Stimuli are 40 color pictures manipulated with four clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 29 bipolar adjectives. The subjects were 240 undergraduate female students in Chinju city. The results of this study are as follow: As analyzing the impression of female figure by the hue, tone, skirt width, and length, five factors including ability. activity, elegance, attractiveness, concentration of attention, and tenderness were identified. Among these factors, ability·activity and elegance were proved to be more important. Some interaction effects of clothing cues were found. The combination of skirt width and tone had significant effects on ability. activity. Hue and tone of dress had significant effects on concentration of attention and tenderness. Skirt width and hue, and skirt length and hue had significant effects on the impression of attractiveness. Also skirt length and hue significant effects on concentration of attention.

• 한국의류산업학회지
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• 제12권1호
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• pp.1-9
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• 2010

A purpose of this study was to find out how the casual and formal style clothes of stripe pattern giving variety by pattern direction, pattern width, and contrast coloration have an effect on image of wearers. 432 stimuli were made and 2,800 testee evaluated them using semantic differential scale. As a result, five image dimensions were drawn as a factor of attractiveness, activeness, gracefulness, visibility, and tenderness. In consequence of analysing the image difference by stripe pattern and clothing style, the stripe pattern and clothing style affect image presentation as a significant clue. And besides, as a result of positioning stimuli by image, pattern direction, coloration, and tone combination were important clues that decide image. Consequently, clothing style, stripe pattern, and contrast coloration were made clear as an efficient parameter in image presentation of clothing wearers.