• Title/Summary/Keyword: weighted SERVQUAL

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The Service Quality Measurement of Apparel Stores (의류 점포의 서비스 품질 척도)

  • 김가영
    • Journal of the Korean Society of Costume
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    • v.48
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    • pp.169-182
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    • 1999
  • This study was aimed at comparing service quality measurements of apparel stores. It Also presented an outcome to a company which service measurement worked better and more efficient. Four measures were used in this research such as SERVQUAL, SERVPERF, weighted SERVQUAL and weigthe SERVPERF. In the empirical research statistical data were collected in June of 1998. The subjects in the study were 244 women in their 20s. The SPSS was used to analyze data, Frequency percentage points Factor Analysis Cronbach's a and regression were put into use in the study. From the result of it the SERVPERF was proven to have a good reliability and validity. It also well described an overall service quality of apparel stores. The SERVPERF is found out to be one of the best measurement in this study.

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The Study on Development of Service Satisfaction Index - Service User of Community-Development Voucher Program - (서비스 만족도 지표 개발에 관한 연구 - 지역개발형 바우처 서비스 이용자를 중심으로 -)

  • Shin, Chang-Hwan
    • Korean Journal of Social Welfare Studies
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    • v.42 no.1
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    • pp.151-177
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    • 2011
  • With the expansion of Voucher program, academic and practical concerns of performance evaluation of voucher service has been more emphasized. Accordingly, client satisfaction survey are expanding these days, but the study of client satisfaction as a performance indicator aimed at service client has not been yet conducted systematically. The purpose of this study is to develop Satisfaction Index, targeting at client of community-development voucher program in Community Service Investment Project conducted by the Ministry of Health and Welfare. Data were collected from 1800 client of community-development voucher program. This study summarized theoretically many kinds of satisfaction measurement and composed the Satisfaction Index reflecting characteristics of Voucher. By the item analysis and reliability analysis, the element satisfaction was identified as homogeneous items. General satisfaction were obtained using element satisfaction and overall satisfaction, it was found to be valid through the evaluation of convergent and discriminant validity as a tool for satisfaction. This study suggest using the '1step weighted approach' than '2step weighted approach' having weakness of complex overlapping manner.