• Journal of the Korean Home Economics Association
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• v.47 no.10
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• pp.1-11
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• 2009

The purpose of this study was to explore differences in style preference, information source, and store selection behaviors of Korean and Chinese wedding dress shoppers. Data obtained from 141 Chinese and 143 Korean females were analyzed through descriptive analysis, t-test, cross-tabulation and factor analysis. Results for Chinese and Korean consumers depended on the marketer-driven information source as well as on the consumer-driven information source. Both groups considered the aesthetics of the wedding dress as the most important criterion for store selection. There were some differences between Chinese and Korean consumers in style preferences and store selection criteria. Chinese consumers liked a wider range of wedding dress styles compared to Korean consumers. Also, Chinese consumers regarded fashionability as more significant whereas Koreans considered economic benefits more importantly when selecting stores for a wedding dress.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.2
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• pp.266-276
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• 2000

This study was designed to examine the consumers' fashion store choice process based on the wedding dress stores, and also to find the consumers' shopping orientation and store attributes affects to store choice process. This study adapted a survey method. Each 48 wedding dress stores in Ahyun-dong and Kangnam were selected, and 325 women who got married within 2 years ago were recruited, convenient sampled as the subjects and the survey methodology was used for data collection. And convenience sampling method was used for data collection. The results of this study can be summarized as follows; First, wedding dress buyers wear classified into four subdivisions by shopping orientation; reputation-oriented group, utility-oriented group, fashion-oriented group, and time-oriented group. Second, there was significant differences in store choice type between shopping orientation group. Third, in case of important ranks on store attributes, evaluation of store attributes for each step-consideration step, visit step and choice step-was revealed to be coherent. Fourth, there was differences in important ranks among each groups. The most important attribute for all the groups was design, but reputation-oriented group raid importance to reputation of store, utility-oriented group and time-oriented group to economy, and fashion-oriented group to variety than other groups. Firth, there was no significant difference in attitude for wedding dress stores by shopping orientation groups and demographic characteristics.

• Journal of the Korean Society of Costume
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• v.53 no.7
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• pp.29-36
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• 2003

The purposes of this syudy were to identify the factors of perceived risk, satisfaction, and intention on rental clothing. The subjects were 767 adults residing in Jeonbuk province. The research was made from February 20 to March 19, 2003. Fof data analysis. frequencies, percentages, mean, and standard deviations were calculated. Also, factor analysis and stepwise multiple-regression analysis were done. The results were as follows: 1. Approximately half of the respondents had experiences of rental clothing, and the most frequent items were wedding dress, degree gown, performance dress, and sports wear in descending order. 2. The factors of perceived risk of rental clothing were divided into lost, appropriateness, and damage, and total variance was 62.51%. The perceived risk about damage of rental clothing was the highest, and lost was the lowest. 3. The factors of rental clothing satisfaction were divided into appearances, store status, function, and fitness, and total variance was 59.96%. The satisfaction of function of rental clothing was the highest, and the store status was the lowest. 4. The intention on rental clothing was high in case of higher interest in rental clothing, higher educational level. more experiences in rental clothing, lower perceived risk of damage on the rental clothing, and younger person, and these variables explained 54.00% of the intention on rental clothing.