• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.2
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• pp.61-74
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• 2005

Wonsam, a type of korean women's gown in Choseon Dynasty, was used as a small ceremonial costume for queens, crown princesses and princesses and as a grand ceremonial costume for royal concubines and wives of high rank officials. It was also worn as a wedding dress for commoners. In the families of illustrious officials, it was also used as burial accessories or garments for the dead. In this context, Wonsam is a formal dress for the people's most important four ceremonies of coming-of-age, marriage, funeral, and ancestor worship. It is worth emphasizing the costume since it was widely and importantly used by all ranks of women, from royal families to commoners. Through the Wonsam of An-dong Kim Clan's, we can see what the society was like at the end of Choseon Dynasty. First, a status system that strictly divided costumes for each class, was, in many parts, broken down. Second, the highly wrought patterns and texture of fabrics of the Wonsam reveal that it was granted from Court, or, if woven by the Kim family, it is considered to be produced by the Court's craftsman or through technical transfer, considering that the weaving skills used are as good as those in Courts. Third, regarding the precise needlework that is uncomparable to textiles used by other illustrious officials families, the Wonsam is considered to be granted from Court or, produced through the needlework skills that were handed down from needlewomen in Courts. The Wonsam of An-dong Kim Clan's has noble beauty in it, with outstanding weaving skills, fabrics, needlework and shape. Thus, it is no exaggeration to say that it has those qualities to be the standard costume that inherits the tradition of Korean people.

• Journal of the Korean Society of Costume
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• v.10
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• pp.5-16
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• 1986

This dissertation is a study of the costume of the Yi dynasty by means of an investigation of the Ka-rae-do-gam-Eui-gue Do(嘉禮都監儀軌圖: a collection of paintings of the royal wedding ceremonies and processions issued by the royal court) and the Jung-ri Eui-gue Do(整理儀軌圖: a collection of a series of paintings showing the whole process of the royal courtesies and ceremonies on the occasion of the king's visit to Hyun-yoong Won in Hwa-sung in 1975年). The Yi dynasty period is roughly divided into two parts. The first period extends from 1392, in which the reign of the dynasty started, to 1600, when Imjin Waeran(the Japanese Invasion of Korea) ended; the second period lasts from 1600 to the last day of the dynasty in 1910. Of the "Eui-gue Do"(儀軌圖: paintings of the royal ceremonies) which were made in the first period of the dynasty, there is no extant example, the reference to which is found only in records. However, the examples of the "Eui-gue Do" belonging to the second period remain abundant in number, together with the detailed accounts about them. The followings are the conclusions deduced from this study, which tries to illuminate the pictorial characteristics as well as the traits of costume manifested in the above-mentioned two groups of paintings. Most of the costume seen in the Ka-rae-do-gam Eui-gue and the Jung-ri Eui-gue were not clad in accordance with the wearer's individual desire or taste, but in strict conformity with the norm and sense of order in the society based on the Cosfucian political and ethical principles.

• Journal of the Korean Society of Costume
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• v.61 no.10
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• pp.55-71
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• 2011

Court ladies' tasks were largely divided into two. First, if there is a royal family event, such as the royal family's wedding or feast, they followed the rules and regulations of work division that was defined in "Gyeonggukdaejeon". Secondly, during normal days, they were divided into Jimil (至密), Chimbang (針房), Subang (繡房), Sesugan (洗手間), Saenggwabang (生果房), Naesojubang (內燒廚房), and Oesojubang (外燒廚房) and took charge of female work that was needed daily at the palace including serving, cooking, laundry, needlework, embroidery, cleaning, and nurturing. This organization was operated by different palaces such as the daejeon(king's palace), daebijeon(queen dowager's palace), junggungjeon(queen's palace), or sejagung(prince's palace). Court ladies were selected among female slaves of the government office or naesusa(a ministry of royal household properties). Although commoners were forbidden to be selected, they sometimes became court ladies voluntarily for financial reasons or because of the will of their parents. Court ladies had different appearances according to the division they belonged to. The court girls of Jimil, Chimbang, and Subang wore saeangmeori while court girls from other places had braided hairstyles. At Jimil, they wore all different kinds of chima(skirt) and jeogori(jacket). Usually, court ladies wore navy chima, jade jeogori, green gyeonmagi(top jacket) with the uyeomeori hairstyle. When working in the evening, they wore pink jeogori or yellow-green jeogori, navy chima with the jojimmeori hairstyle for easiness to stay up all night and work. Navy chima was worn by court ladies. If there was a royal family event upper court ladies wore uyeomi, black or green wonsam, and stewards wore garima and dangui.

• Journal of the Korean Society of Costume
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• v.63 no.5
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• pp.18-34
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• 2013

This paper examines the costumes of 18th century Joseon dynasty that appears in the writings of Lee Ok(李鈺, 1760~1815). The main characteristics that can be inferred about the clothing from his writings are as follows. 1) It suppose that the color of first grade(一品) official uniform was purple. The popular color for the bride's ceremonial dress was red. 2) It was likely that only bridesmaids or married women were allowed to wear Jokduri(ceremonial coronet). 3) White clothes were only preferred in Yeongnam-udo, whereas other regions mainly wore blue, which differs from the national preference for white clothes that was prevalent in the end of the Joseon dynasty. 4) Once cotton was harvested, it only took 5 days to convert it into cotton cloth and be sold on the market. Cotton cloth was one of the most important products during the latter half of the Joseon dynasty. It was common practice in markets to sell expensive costume materials as counterfeits or fungible goods with the intent to cheat. 5) The buddhist monk's hat is various that short cylinder form(短桶帽) and jade or gold headband button(玉圈 金圈) attached shape, etc. Consequently, Lee Ok's writing is a suitable reference for researching Joseon dynasty clothing, since it includes detailed and various descriptions of everyday clothing worn by strict noblemen, which is difficult to find elsewhere.

• Journal of the Korean Society of Costume
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• v.53 no.7
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• pp.29-36
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• 2003

The purposes of this syudy were to identify the factors of perceived risk, satisfaction, and intention on rental clothing. The subjects were 767 adults residing in Jeonbuk province. The research was made from February 20 to March 19, 2003. Fof data analysis. frequencies, percentages, mean, and standard deviations were calculated. Also, factor analysis and stepwise multiple-regression analysis were done. The results were as follows: 1. Approximately half of the respondents had experiences of rental clothing, and the most frequent items were wedding dress, degree gown, performance dress, and sports wear in descending order. 2. The factors of perceived risk of rental clothing were divided into lost, appropriateness, and damage, and total variance was 62.51%. The perceived risk about damage of rental clothing was the highest, and lost was the lowest. 3. The factors of rental clothing satisfaction were divided into appearances, store status, function, and fitness, and total variance was 59.96%. The satisfaction of function of rental clothing was the highest, and the store status was the lowest. 4. The intention on rental clothing was high in case of higher interest in rental clothing, higher educational level. more experiences in rental clothing, lower perceived risk of damage on the rental clothing, and younger person, and these variables explained 54.00% of the intention on rental clothing.

• Journal of the Korean Society of Costume
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• v.58 no.7
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• pp.119-132
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• 2008

This study intended to develop and produce a modern form of fashion design for the Korean creative dance performance, 'Crazy Skirt Collage', which expressed conflict between internal ego and a persona in a woman. The qualitative method was used to analyze literature review, internet search and visual data of historically important cases related to the theme. Based on the analysis, the fashion design of the dance performanre by Hwang Hee-Yeon that was actually staged on Towol Theater, one of the Seoul Arts Center, was produced. The results wire as follows; First, the study confirmed a change of persona that revealed a female's animus strongly as it moved into the modern time. Second, the female's persona was expressed through long skirts, slips, dress shoes, handbags, military shoes, dresses with long zippers, trousers, wedding dresses and Korean full skirts during the performance, while the female's animus through male coats, panties, big bags and clock. In conclusion, it is necessary to study new expressive methods, that is, dance clothes using advanced equipment such as lights, videos or other variety of materials. It is also important to understand aesthetics of modern women's ordinary lives and to adapt ordinary clothes to dance clothes in various methods in order to express their modern lives appropriately through Korean creative dance.

• The Research Journal of the Costume Culture
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• v.9 no.5
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• pp.734-746
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• 2001

The purpose of this study is to investigate the influence of women's self-image on image evaluation of clothing self-image, and on their selection of clothing styles by situations. The subject of investigation was 500 women above 20 living in Daegu. 6 types of clothing styles including classic, casual, elegant, dramatic, romantic, and mannish and 7 social situations including shopping near house, shopping in a busy street, cultural center, wedding ceremony, dinning out, alumni meeting or fraternity meeting, and couples meeting were used for this study. Data analysis was performed using SPSS package, which included factor analysis, reliability test, cluster analysis, ANOVA, and X²-test. The results are summarized as follows. 1. Adult women could be classified into 4 groups such as the passive mannish, the passive feminine, the active mannish, and the active feminine by their self-images. 2. There were different opinions on each clothing style by self-image. In the image of each clothing style by self-image groups, the passive feminine group considered classic style having effect to make people look tall, mature and elegant style to make people look active and charming. Also, they rated the boldness of dramatic style and the activeness of mannish style high. The active feminine group estimated the boldness of mannish style high. 3. Selection of clothing style differed according to various situations. More formal the situation was, more classic style tended to be selected and for less formal situation, mannish style was selected.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.862-872
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• 2014

Global luxury jewelry brands had begun to launch their direct businesses in Korea since the 1990s, and have attained fast growth by holding events reflecting their philosophies. The purpose of this study was to analyze the background of their growth by examining the types and roles of events in Korea held by luxury jewelry brands. For the research method, the quantitative and qualitative analysis were performed about domestic events of Tiffany & Co., Cartier, Bvlgari, Chaumet, and Van Cleef & Arples during the period from 1990 to 2013. Also, theoretical study was reviewed. The results are as follows. The events are largely classified into jewelry exhibitions, jewelry shows, wedding fairs, and hybrids. The roles of such events were, first, the artification of products and, second, the contemporization of traditions. According to the findings of this study, luxury jewelry brands transmitted new emotions and values to their customers through their events in Korea, and extended their influence continuously over the Korean high-end jewelry market.

• Journal of the Korean Society of Costume
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• v.59 no.8
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• pp.37-48
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• 2009

This paper summarized the forming, structure and management of the Ui-Jeon(衣廛) in Joseon Dynasty, considered the change of the commercial power of the Ui-Jeon in the $18{\sim}19th$ centuries. The Ui-Jeon was established the early period of the Joseon Dynasty. The Ui-Jeon merchants organized the association named Dojung(都中) and were in business with facilities like Haenrang(行廊) and Doga(都家). The Ui-Jeon was mid-sized Si-Jeon, the licensed shop(市廛). The Ui-Jeon held the monopoly of clothes. The Ui-Jeon merchants sold and bought old clothes, sold new clothes, lent the wedding dress for a bridegroom. The Ui-Jeon paid taxes and supplied clothes, goods and sewing labor for the marriage, funeral ceremonies of the royal family. The commercial power of the Ui-Jeon was threatened by free merchants(私商) named old clothes mercants(破衣商). Finally the Ui-Jeon merchants lost the exclusive right to clothes in 1791. After that, the Ui-Jeon merchanrs appealed to the government to give them the monopoly. The Ui-Jeon merchants regained the sole right to sell Ju-ui(紬衣), one item only, but it was temporary. Separately The Ui-Jeon merchants acquired the rights to collect the sub-taxes(分稅) from free merchants.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.852-871
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• 2018

The purpose of this study is to suggest a direction for the development of unlined underwear design. A style for unlined underwear can take strong points and compensate for weak points by using the characteristics of wire brassieres and bralettes. As a method for research, we based our study on literature and data such as previous studies, professional books, internet articles, and fashion magazines. As a result of analyzing the brassiere's status in lines like 'FOREVER 21' and 'VICTORIA'S SECRET', we determined that 'FOREVER 21' reflects the trend of unlined style underwear, and 'VICTORIA'S SECRET' has both unlined and wire brassieres to make breast correction. In the case of unlined style brassieres, a wire is put in order to gather the chest for compromising comfort and correction. In order to express the possibility of expressing various feelings even in unlined style, Design 1 lets everyone know that unlined underwear can be very comfortable as a daily, not used only occasionally for events. Design 2 demonstrates that besides the artificial feeling of using the strap for a special day or event, it can be expressed naturally by using the lace as it is. Design 3 expresses the luxurious and sexy, rather than the low-grade decadent sexy, by using the feeling of the single layer lace and the pearl decoration for wedding and honeymoon.