• The Journal of the Korea Contents Association
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• v.2 no.4
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• pp.30-39
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• 2002

The need for customized website design has been increased these days. There are two approaches for customizing website design. A Static/Selective approach is easily applied to website design, but is hard to provide a more refined customized service due to its lack of accumulation of customer data. In the Transparent/Adaptive approach, it is easy to apply an intrinsic value of customer, but without sufficient customer data, inappropriate customization is liable to occur. In this paper, directions such as "control of customer participation level", "collection of contextual information" and "development of filtering methods for design elements are suggested for the integrated use of these approaches. use of these approaches.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.395-405
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• 2021

The sophistication of technology information has led to a series of innovative activities in the economy, particularly in buying and selling products and services both conventionally and online. Currently online activities provide opportunities for customers to get the desired needs. The purpose of this research is to examine the effect of website quality, hedonic shopping motivation, and impulse buying on customers' satisfaction of online shopping in Indonesia. Eight online marketplaces are the focus of this research. This study uses a quantitative approach. This is a structural equation research with data obtained from 177 students through an online questionnaire using a five-point Likert scale; the selection criteria is having shopped online from various universities in Indonesia. The statistical testing tool used is SPSS 26.0, with the effect between variables determined using Partial Least Square (SmartPLS 3.0). The findings of this study indicate that the nine proposed hypotheses are accepted, positively and significantly, directly or indirectly, which are supported by previous research to reinforce the findings that have been found. The interesting attributes associated with this study are hedonic shopping motivation and impulse buying that mediate the relationship between website quality and customer satisfaction of online shopping in Indonesia's marketplace.

• The Korean Journal of Food And Nutrition
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• v.20 no.4
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• pp.487-493
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• 2007

Internet websites are excellent resources for younger people to gain information related to breastfeeding. So in this study, we evaluated the breastfeeding knowledge of university students, as well as the currently available website information on breastfeeding. Among the criteria, the six most important evaluation categories for the breastfeeding information on websites were selected and identified. The study participants completed the modified Williams and Hammer's tool, in order to evaluate their breastfeeding knowledge. An additional tool took into consideration the website breastfeeding information criteria, to evaluate the Korean websites. This 34 item tool was categorized into milk supply, comfort during breastfeeding, health of the baby and mother, social support, presentation of message, and products or financial motivation. Thirty-seven websites related to breastfeeding were evaluated, and the results were then discussed by nursing students. The students in this study were not knowledgeable on breastfeeding management with regard to the expression and storage of breast milk, the prevention and care of sore nipples, or use of breastfeeding aids. The breastfeeding information found on the Korean websites received positive evaluations for milk supply, comfort during breastfeeding, and health of the baby and mother. However, the educational content on social support, the message presentation, and the product areas on websites were rare or required additional information from breastfeeding specialists. In conclusion, based on our empirical survey, we need to design websites and evaluation tools for accurate website information regarding the social and economic benefits of breastfeeding, so that Korean women are better motivated to breastfeed by the information they obtain through the Internet.

• The Journal of Fisheries Business Administration
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• v.35 no.1
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• pp.57-85
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• 2004

To develop an blue tourism website(BTW) for electronic commerce(EC), information requirements of BTW are defined firstly. We defined information requirements of BTW from two aspects, i.e., front office and back office. Information requirements for front office were derived by consumer purchasing decision process. And information requirements for back office were derived by tourism value chain. Total 29 functions are identified as critical EC related functions of BTW. Among them, 25 functions were investigated into BTW. BTWs were searched by search engines - Yahoo and Empas - to Korean websites. There are 12 specialized BTWs, except one cyber museum website. For 12 websites, 25 functions were probed. By the results, in need recognition stage of blue tourism, only weather information was provided in most websites. In information search stage of blue tourism, package recommendation and various contents were provided in most websites. In consumption stage of blue tourism, traffic information were provided in most websites. And in after - sales service stage of blue tourism, bulletin board function was implemented in most websites. The rest of the functions were scarcely implemented. On the whole, it was concluded that most EC related functions of BTW in Korea were not implemented properly. To improve the status quo, it is expected in the dimension of individual website, that marketing planning, customized service, intelligent service, reinforcing purchasing assistance functions, customer relationship management, and escrow service etc. need to be implemented. And it is expected in the dimension of blue tourism industry, that standardizing product catalog, security assistance policy, information sharing by industrial database, finding referral model of BTW, elevating information mind, revising related laws etc. are needed.

• Journal of radiological science and technology
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• v.42 no.4
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• pp.301-308
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• 2019

This study reviewed whether radiology-related pictograms listed on the website of hospitals deliver clearly, accurately and quickly the necessary information. TOPSIS was carried out to select the most fitting pictograms for the department of radiology, department of radiation oncology, and department of nuclear medicine. The finally selected pictogram for the department of radiology shows an image of the chest (lungs), while that for the department of radiation oncology shows the process of treatment using equipment. Using these pictograms as standards seem to be appropriate to a certain level. However, the pictogram for department of nuclear medicine has a symbol for a nucleus and is thus inappropriate to meet the standards for a hospital pictogram. This study is meaningful in that it has established evaluation methods and procedures relaetd to radiation pictograms.

• Journal of the Korean Society for Library and Information Science
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• v.53 no.4
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• pp.231-254
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• 2019

Library website is medium for connecting library information resources and users. However, searching and accessing methods to information resources in library websites and retrieval systems are mostly designed for users. So, the disabled users have difficulty accessing and using library information resources through library websites. Therefore, the author carried on current status study and analysis on the retrieval system of the national and public library websites in Korea. And then, the author proposes improvement plan in order to enhance satisfaction with information needs of disabled users and to use a basic study for construction of retrieval system of library websites for disabled users.

• Proceedings of the Korea Information Processing Society Conference
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• 2007.11a
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• pp.1119-1122
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• 2007

최근 전자우편이나 해킹을 통한 피싱과 파밍 등 금융 사기가 많이 발생하고 있다. 이에 이러한 피해로부터 사용자의 경제적 손실 및 개인정보 보호를 위하여 웹 사이트 인증, 전자우편 인증 등의 연구가 진행되고 있다. 기존 인증 방법에서는 WBL (Website Black-List) DB를 사용하였는데, 피싱의 짧은 생명주기(life cycle)로 인해 WBL DB의 유효성은 떨어질 뿐만 아니라, 피싱 사건 발생 후 웹 사이트가 WBL DB에 등록되기 전까지는 확인 불가능하다는 단점을 가지고 있다. 이러한 문제점을 극복하기 위해 WWL (Website White-List) DB를 이용한 연구가 진행 중이지만 아직은 미비한 편이다. 이에 본 논문에서는 기존의 WBL DB와 WWL DB를 이용한 방법이 가지고 있는 한계점을 극복하기 위해 WWL DB 항목을 정의하고, 이를 이용하여 웹사이트 보안 위험도를 정량화할 수 있는 웹사이트 위험도 산정 기법을 제안한다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.453-466
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• 2006

The increasing popularity of the Internet has led to the emergence of online service delivered by websites. Given large investments in these websites, it is important to retain existing customers in online service contexts. In order to understand how website information and system attributes may influence perceived usefulness of using the websites, customer satisfaction, and ultimate continuous usage behaviors, we develop a model to integrate user satisfaction with technology acceptance. Furthermore, this integration is sharpened through the synthesis with research on continuous usage of online service based on customer satisfaction. We then test the model using a sample of 236 respondents who have used one of the most popular Internet blog and community service in South Korea within the last three months. The analysis results suggest that website information and system attributes play key roles in forming continuous intention of the service and perceived playfulness serves as an important moderator toward customer satisfaction. Our model is more likely to help link website design and invesment decisions to the strategy for retaining existing customers in the context of online service.

• Journal of Distribution Science
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• v.18 no.3
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• pp.5-14
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• 2020

Purpose: Trust plays an important role in e-commerce because consumers perceive more risk involved with this type of shopping than traditional way of shopping. Trust is defined as complex and multidimensional issue. This paper argues that trust should be considered to have two important components as trust belief and trust intention, in which trust belief has three components as competence, integrity and benevolence. Research design, data and methodology: This study examines the relationship between retailer website quality (web design, navigation, information), reputation and risk toward trust. In addition, trust and risk toward buying behavior are also considered, leading to customer satisfaction. The paper is conducted on a sample of 594 customers with direct experience of online shopping in Vietnam. Both confirmatory factor analysis (CFA) and a structural equation model (SEM) were utilised. Results: Empirical findings from this paper indicate that trust is high order construct. Website quality and reputation have positive impacts on customers' trust. Trust has a positive relationship to buying behavior and customers' satisfaction while perceived risk has negative relationship to buying behavior. In contrast, a relationship between perceived risk and trust is not supported in this study. Conclusions: Improving reputation and website quality (especially information) may increase customers' trust and eventually lead to purchase decision.

• Journal of Korean Library and Information Science Society
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• v.37 no.4
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• pp.463-482
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• 2006

In this study we analyzed contents in terms of contents, menu, and labeling system to support the functions of children's library websites as an access tool to its contents. As a result, the main menu structure consisted of 15 categories that are commonly provided by 31 existing children's websites. Second, first-level categories consisted of total 57 categories under 15 main menu categories. The results showed that the contents in children's website design should consider the goals and function of children's library. Also the study implied that the contents provided by the site should use consistent and standardized menu structure and labels.