• 한국산업정보학회논문지
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• 제8권1호
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• pp.97-111
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• 2003

The purpose of this study is to identify the consumer's website attitude by product perception. There are a lot of benefits of some obstacles in the use of e-commence through the Internet-enabled website. The website or webpage is a marketing message for customers and many consumers use the Internet to acquire own informations. Indeed, it is necessary to construct positive attitude within an operating website, and IT is used as a useful tool for building the trust relationships with consumers. For eCRM in Internet era, it is very important to identify factors affecting consumer's website attitude. In sum, this study is focused the relationships between consumer's website attitude and product perception, brand attitude.

• International Journal of Knowledge Content Development & Technology
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• 제8권3호
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• pp.41-52
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• 2018

Digital Library websites plays an important role in dissemination of information of the institution and library resources. It acts as a trustworthy mirror of the institute. To evaluate the library website performance webometrics tools and indicators are required. The aim of the present research is study the webometrics of Digital Libraries of Iranian Universities of Medical Sciences on the Web to determine the amount of the visibility a website and web pages. The URL and link of 42 digital library website is obtained directly by visiting the university's website. To extract the number of indexed web pages (size), rich files have used the Google search engine Also, to extract the number of scientific resources retrieved have used the Google Scholar search engine. To calculate and obtain the number of links received have used the MOZ search engine. Generally, the results indicated that the website of Iranian digital libraries did not have a good performance in term of webometric indexes, and none of them were not rated at all indexes, only some of the websites mentioned in one or two indicators.

• Journal of Information Science Theory and Practice
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• 제8권1호
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• pp.45-55
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• 2020

The purpose of this work was to study library website users' actions by tracking their behavior, determining popular content, and identifying browsing patterns and subsequent improvement of access to popular content. The study of behavior models and the use of web analytics has led to the emergence of solutions that improve the usability and functionality of the State Public Scientific-Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS) website. These are: identifying user tasks as they are developed, conducting user testing to better understand the event. tracking data and collecting additional data to verify the effectiveness of the changes made. Examining data on the duration of the session and the number of visits will help determine the goals of user visits and develop new recommendations. Usability analysis and testing will make it possible to compare the data obtained using web analytics and the perception of the library site by the users themselves. Recommendations are offered to libraries on the use of data on the real behavior of the target audience of the library website to improve access to library resources and services, increase their relevance and improve information services.

• 무역학회지
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• 제46권5호
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• pp.99-113
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• 2021

This study aims to analyze the effect of product information quality and source credibility on product arousal in fresh food website. Despite fresh food websites are selling products with various feature, prior studies have focused on consumer behavior for fresh food website characteristics or specific products without considering the feature of the products. Consumers' attitudes, beliefs, and behaviors vary depending on the feature of the product. In other words, depending on the category of product, the decision making process that consumers purchase products can be differ. So, we classify products considering the feature of these products to examine the effect of information quality and source credibility on product arousal into experience goods and search goods. We surveyed 288 consumers having experience of purchase in fresh food website and verified the hypothesis through One-way ANOVA by classifying the information quality and the source credibility as high level and low level. As a result, there was a difference in product arousal according to the product information quality level and the source credibility level for each product category exposed to the fresh food website. In experience goods, source credibility have a more important effect on product arousal than product information quality, and in search goods, product information quality have a more important effect on product arousal than source credibility.

• 정보학연구
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• 제4권3호
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• pp.49-64
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• 2001

본 연구의 목적은 지위가 다른 온라인 기업의 웹사이트들이 제휴관계를 맺을 때, 제휴 주체의 웹사이트의 성과가 제휴 대상 웹사이트의 지위에 영향받는지를 확인하기 위한 것이다. 바꾸어 말하면, 높은 지위의 웹사이트와 제휴관계를 맺음으로써 제휴주체 사이트의 성과가 더 향상되는지를 결정하기 위한 것이다. 웹사이트의 지위는 다른 웹사이트들에 의하여 인용되거나 참조된 정도로 측정하였으며, 사이트 성과는 방문자 수로 측정을 하였다. 기업간 웹사이트간의 제휴는 배너광고를 통한 링크로 정의하였다. 사이트 성과에 영향을 미칠 것으로 예측할 수 있는 제휴 주체 웹사이트 지위를 통제변수로 삼아 분석하였다. 이 연구 목적을 달성하기 위하여 현장연구 방법을 적용하였으며, 수집된 데이터는 종전과 달리 인터넷 비즈니스에서 생성되는 데이터를 프로그램을 이용해 자동 수집한 것이다. 연구 결과 제휴대상 웹사이트의 지위는 제휴를 맺고 있는 웹사이트의 성과에 영향을 미치지 못하는 것으로 밝혀졌다. 기존 연구결과와 상이한 본 연구 결과는 제휴관계 성격이 기존 연구와 서로 다른 점과 단일 산업을 연구대상으로 하여 표본이 부족한 점에서 그 원인을 찾아 볼 수 있다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.764-769
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• 2007

This paper proposes a new model to· evaluate the effectiveness of websites using balanced scorecard (BSC) and weighted formula based methods.fisrt, we Use BSC method to find out the cause-and-effect relationships between the measure and website activities, and our proposed model evaluates website performance from six perspectives: business value, operational excellence, customer value, website interface, management, maintenance, and learning and innovation. Next, we usedformula-based approach to identify what makes website performance low by developing the evaluation formula through investigating website users; finally, case studies of two famous websites are given to show how our method can be used Our evaluation model can not only evaluate website performance but also suggest how to improve performance.

• 정보관리학회지
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• 제27권4호
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• pp.153-168
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• 2010

스마트폰의 이용증가에 따라 도서관의 정보서비스는 새로운 패러다임을 맞이하고 있다. 본 연구는 도서관 모바일 웹사이트에 나타난 콘텐츠를 분석하여 정보의 구성현황 및 특징을 알아보기 위한 연구이다. 이를 위해 국외 26개 도서관을 선별하여 해당기관의 모바일 웹사이트를 조사하였고 사이트에 포함된 콘텐츠를 분석하였다. 그 결과로 모바일 웹사이트의 정보구조 및 핵심 콘텐츠를 분석하여 제시하였으며, 모바일 웹사이트에서 가장 많이 제공되고 있는 콘텐츠의 유형을 분석하였다. 연구의 결과는 도서관의 모바일 웹사이트 구축을 위한 참고자료가 될 수 있을 것이다.

• 경영과정보연구
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• 제21권
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• pp.271-297
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• 2007

Since B2C EC websites not only become a valuable channel for selling goods to customers and for communicating with the potential clients, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of website must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of B2C EC website contribution of firm performance exist, the functionality of B2C EC website has been decided voluntarily from its business experience. Hence, there has been a call for a rigorous empirical studies to examine the function level of an B2C EC website application. The purpose of this study is to examine the relationship between the function level of B2C EC website and its performance considering the characteristics of B2C EC strategy as moderating variable. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that four factors(price, product recognition, reliability enhancement, and purchase confidence) affect positive effects on the performance of shopping mall, and the characteristics of B2C EC strategy can be considered as a significant moderating variable between price factor and the performance of shopping mall.

• 한국컴퓨터정보학회논문지
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• 제15권6호
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• pp.147-152
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• 2010

인터넷이 주요 마케팅과 영업의 통로로 사용됨에 따라 검색 엔진 결과의 상위 순위가 웹 사이트들 사이의 핵심경쟁대상이 되어가고 있다. 검색엔진에서 웹사이트의 상위 순위를 유지하기 위해 다양한 방법이 존재하며 일반적으로 유기적인 코딩이나 검색엔진 최적화에 많은 비용을 투자한다. 본 논문의 목적은 웹사이트 가시성을 충족하지 못할 경우 검색엔진색인에서 순위가 뒤떨어지거나 완전히 제거될 수 있기 때문에 검색엔진 최적화(Serch Engine Optimization : SEO)를 위해 웹사이트 가시성을 고려하여 웹페이지를 설계할 때 부정적 요소로써 제거되어져야 할 요인들을 인식하여 순위를 제시하고자 한다. 본 논문에서 제안한 웹사이트 가시성의 부정적 요인을 인식하고 순위를 결정한 실험은 기존의 웹사이트 가시성 분석 모델을 기반으로 이론과 실험을 통해 제공되어졌다. 본 논문에서 분석된 모델들은 각 모델의 방법론을 기반으로 점수로 표현되거나 계량화되었으며 실험을 통해 부정적 요인으로 10개의 항목이 선정되어 높은 점수로 순위가 결정되었다. 따라서 웹사이트를 설계할 때 부정적인 요인들인 높은 순위의 항목들을 배제하여 설계함에 따라 웹사이트가 검색엔진 색인 대상에서 제거되지 않도록 고려되어져야 한다.

• 한국IT서비스학회지
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• 제11권1호
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• pp.1-14
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• 2012

The Web accessibility compliance rate of public organizations and private enterprises is still low due to the lack of awareness of Web accessibility by website developers and managers in spite of the fact that web accessibility compliance became mandatory in 2008. Web developers and managers think the website visual quality might be compromised or the website requires more development time and budget in order to comply with the web accessibility guidelines. Therefore, this paper has analyzed whether developers with various training in web accessibility or experience on website development have different perception on time, cost and design issues for developing accessible websites. For this purpose, 72 Web developers with hand-on experience working for website development companies in Korea were sent to the questionaries. The results have indicated that the group of developers with many hours of training in web accessibility and rich experience on website development perceives that they can develop accessible website without additional cost and time or compromising design quality. The contributions of this paper are following： (1) proving the widely recognized perception on budget, time, and design for developing accessible website is incorrect and (2) motivating further research on this subject in the future.